Representing fields as diverse as fashion, auto parts, shoes, books, supermarkets and service stations (to name just a few), the 15 retail category winners announced at last night’s annual Roy Morgan Customer Satisfaction Awards may appear to have little in common at first glance, but one thing unites them: their belief in the old adage, “The customer is always right”.
A mix of repeat and first-time winners was honoured for achieving consistently high levels of customer satisfaction throughout 2014. Michel’s Patisserie (Coffee Shop of the Year) and The Good Guys (Furniture/Electrical Store of the Year) triumphed for the fourth consecutive year, while Guardian and The Reject Shop made it three in a row as Chemist/Pharmacy of the Year and Discount Variety Store of the Year respectively.
David Jones celebrated its first Department Store of the Year Award since 2011, and True Value took out the coveted Hardware Store of the Year Award for the first time.
Meanwhile, 2014 was a big year for Target Australia: not only did it collaborate with Italian fashion giant Missoni, it took out its very first Discount Department Store of the Year title!
Complete list of Retail winners:
- Auto Store of the Year Autobarn
- Chemist/Pharmacy of the Year Guardian
- Clothing Store of the Year Suzanne Grae
- Coffee Shop of the Year Michel’s Patisserie
- Department Store of the Year David Jones
- Discount Department Store of the Year Target
- Discount Variety Store of the Year The Reject Shop
- Furniture/Electrical Store of the Year The Good Guys
- Hardware Store of the Year True Value Hardware
- Music/Book Store of the Year Dymocks
- Quick Service Restaurant of the Year Crust Pizza
- Service Station of the Year Gull
- Shoe Store of the Year Betts/Betts Kids
- Sports Store of the Year Sports Power
- Supermarket of the Year ALDI
Michele Levine, CEO, Roy Morgan Research, says:
“The retail winners of the Roy Morgan Customer Satisfaction Awards are always anticipated with excitement, and the 2014 Awards were no exception.
“Without customer satisfaction, there is no retail success. The 15 winners announced last night are living proof that Australians still value and recognise bricks-and-mortar retailers who go the extra mile to satisfy their customers. Online shopping may be quick and easy, but it generally lacks that all-important personal touch.”
Roy Morgan Research
Roy Morgan Research is Australia’s best known and longest established market research and public opinion survey company. Roy Morgan Single Source is thorough, accurate, and provides comprehensive, directly applicable information about current and future customers. It is unique in that it directs all the questions to each individual from a base survey sample of around 55,000 interviews in Australia and 15,000 interviews in New Zealand annually - the largest Single Source databases in the world. The questions asked relate to lifestyle and attitudes, media consumption habits (including TV, radio, newspapers, magazines, cinema, catalogues, pay TV and the Internet), brand and product usage, purchase intentions, retail visitations, service provider preferences, financial information and recreation and leisure activities. This lead product is supported by a nationally networked, consultancy-orientated market research capability.
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