Friday, January 23rd, 2015

Almost half of Australians 14+ (48%) believe they have a responsibility to do what they can to help the world’s poorest people, the latest research into charitable attitudes conducted by Roy Morgan shows.

Choosing between three attitudes, another 31% believe it is not their responsibility but they should make regular contributions anyway, and 21% believe their responsibility is just to other Australians.  

Although the belief in personal responsibility is fairly consistent across age groups (with between 46% of those under 25 or over 65 and 50% of 35-40 year-olds agreeing), younger people are overwhelmingly more likely to say that they should nevertheless make regular contributions even when it’s not necessarily their personal responsibility, while older Australians tend to hold the opinion that their responsibility is just to other Australians.

Just 13% of Under-25s say their responsibility is just to other Australians, but this perspective becomes increasingly and consistently more widespread with age, rising up to 31% of seniors.

Attitudes to helping the world’s poorest people


Source: Roy Morgan Single Source, October 2013 – September 2014, sample =15,110 Australians 14+. Respondents who couldn’t say have been excluded.

Norman Morris, Industry Communications Director, Roy Morgan Research, says:

“Our research shows a clear trend: as we get older, we become more likely to believe our responsibility is just to other Australians and not to poor people in other parts of the world.


“However even though this particular attitude increases in prevalence with advancing age, most Australians across all age groups believe they should do what they can, whether it’s their personal responsibility or not.


“Roy Morgan Research collects extensive data on Australians’ attitudes to global and domestic issues, and can correlate these against a wide range of demographics, activities and interests, media habits and product purchasing behaviour and intentions.”

View this release in full on our website.

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Roy Morgan Research

Roy Morgan Research is Australia’s best known and longest established market research and public opinion survey company. Roy Morgan Single Source is thorough, accurate, and provides comprehensive, directly applicable information about current and future customers. It is unique in that it directs all the questions to each individual from a base survey sample of around 55,000 interviews in Australia and 15,000 interviews in New Zealand annually - the largest Single Source databases in the world. The questions asked relate to lifestyle and attitudes, media consumption habits (including TV, radio, newspapers, magazines, cinema, catalogues, pay TV and the Internet), brand and product usage, purchase intentions, retail visitations, service provider preferences, financial information and recreation and leisure activities. This lead product is supported by a nationally networked, consultancy-orientated market research capability.
Shaun Ellis
P: 03 9224 5332


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