Although there are more than 1300 shopping centers across Australia, access to retail outlets isn't always easy from regional areas. Online shopping is growing at significant rates in rural areas, with recently released figures* in China showing rural online shopping growth outstripping cities.
Breaking down geographical barriers for an easier way to shop, Set That allows rural shoppers to experience an engaging online hub with sections on women’s, men’s and kids’ fashion, toys and gifts. Having more than one million products from global iconic stores including J. Crew, Farfetch, Anthropologie, Habitat, Saks Fifth Avenue, Birdsnest, Shopbop, Bloomingdale’s, StrawberryNET, Reiss, Saba, John Lewis, Sportscraft and zanui, Set That stylists browse the stores and select great products for site shoppers.
Led by Melbourne entrepreneur Liz Tehan, the social shopping site refreshed its website design this month to simplify and streamline the online shopping process.
“In a rapidly changing retail landscape, Set That is eliminating traditional retail barriers, such as geography, traffic and crowds, to enable a more effective way to manage your shopping,” said Liz. “Because you can buy what you see from the inspirational styling of others, it is ideal for both experienced and inexperienced online shoppers.”
Set That’s seamless integration with social media allows anyone to become a set creator and a brand advocate to easily share their creations with others. If their inspiration results in a sale, they are rewarded with 2% commission paid via PayPal. People can choose to donate their commission to charity if they prefer.
The site recently launched its first digital magazine at magazines.setthat.com showcasing the website’s range of products and sets that inspire people with ideas for their wardrobe and Christmas shopping. So people wanting to gain a following have an even wider reach for their inspirational styling.
Attracting almost 70,000 visitors from around the world since its launch, the site brings people and products together in an engaging social hub.
“Stylists can share passions and create trends, and shoppers can leverage that style to make their online shopping easier,” says Liz. “Add these things to the rewards that people receive if they inspire others to shop, and we can be confident that Set That is looking after those in rural areas making their shopping easier, more inspiring and rewarding.”
*According to research from Alibaba Group Holding Ltd, China's largest e-commerce group, the growth rate of online transactions in counties and villages was 13.6% higher than cities in 2013.
Set That is an engaging social hub where shoppers, designers, stylists and retailers experience an easier and more rewarding way to shop. Launched in June 2013, the social commerce website brings people and products together to create trends, share passions and imagine limitless possibilities.As an early adopter of social shopping, Set That is breaking down retail barriers to innovate the way we shop
Set That is a hub where shoppers, designers, stylists, experts, curators and retailers come together to experience online shopping and share their ideas. It is a new social commerce website that brings people and products together, making online shopping smarter, easier and more inspiring.
Sets can be created by anyone for anything, whether it’s components that build the ultimate bike, gifts for a special occasion, interior design for a room or the latest look straight from the runway – if you can imagine it, you can create it.
A place to share and recommend, Set That lets consumers explore “sets” of products that have been compiled and curated by other site users. The user’s profile and shopping preferences are drawn upon to create a customised shopping experience.
Alex St Claire