Site Empowers Clients to Track Progress Toward Their Goals and Receive the Most Relevant Financial Data and Research
NEW YORK, NY -- (Marketwired) -- Bernstein Global Wealth Management, a private wealth management firm with $75 billion (as of October 31, 2014) in assets under management, today unveiled a new responsive website, www.bernstein.com, that introduces new tools and capabilities to dramatically improve the client experience.
The new, responsive website allows clients to track their progress toward achieving their unique long-term financial goals by using Bernstein's state-of-the-art wealth planning tools, which were previously only available offline. The site also delivers the most relevant research and financial data to each client, based on the client's portfolio allocations and preferences. In addition, it streamlines the processes for a host of client transactions that previously could only be completed offline.
"The new site is the culmination of more than a year of deep engagement with our clients to understand what they want from their digital experience at Bernstein," said David Barnard, Head of Bernstein Global Wealth Management. "With its mobility, planning tools and content, our new site is a huge step forward in delivering a premier digital experience. We plan to make further enhancements based on client demand in 2015 and beyond."
Bernstein selected the digital marketing agency iCrossing to design and build the new website. Using cutting-edge coding techniques and responsive design, iCrossing created an app-like user interface and optimized the customer experience for the site across all devices. The agency also leveraged its insights, content and search marketing expertise to create an information-rich destination that enables clients to easily find, save and act on relevant content.
"The site's innovative clients-first approach elevates Bernstein's digital presence," said Brian Powley, global president of iCrossing. "It connects clients with the right content at the right moment in their financial journey and enhances their confidence in Bernstein."
Bernstein Global Wealth Management, a unit of AllianceBernstein L.P., provides investment planning advice and services to individuals, families, endowments, foundations and other financial guardians, so that they can reach their long-term investment objectives. Our global research enables us to customize a portfolio that suits any type of investment goal, income need, tax situation or tolerance for risk. And we use proprietary, centrally managed investment strategies that ensure every client receives the firm's best thinking on opportunities and risk control. For more information, visit www.bernstein.com.
iCrossing, recently named a "Leader" in Gartner's Magic Quadrant for global digital marketing agencies, builds connected brands for some of the world's most recognized companies including Beam Suntory Inc., The Coca-Cola Company and LG Electronics. The agency combines its expertise in media, creative and analytics to create moments that build close relationships between brands and their customers in real time. iCrossing, a unit of Hearst Corporation, is headquartered in New York and has 900 employees in 17 offices globally. For more information, visit www.icrossing.com or its social spaces.
More information: Katie Lamkin Email Contact (312) 277-4487 @ktlamkin Jonathan Freedman Vice President, Media Relations AllianceBernstein L.P. 1345 Avenue of the Americas New York, NY 10105 Email Contact (212) 823-2687