Thursday, November 6th, 2014

Melbourne, Australia – GM Holden Ltd has appointed TPF the global and merchandising rights for its stable of iconic brands including Holden, Holden Special Vehicles (HSV), and the Holden Racing Team (HRT)


TPF has been appointed to the role based on its impressive 26 years of experience in licensing and merchandising products of blue chip brands in both sport and entertainment.


The Melbourne-based firm was founded in 1988 and is 100 per cent Australian owned and managed. It has sites in Sydney, Brisbane, Auckland, Hong Kong, China and Vietnam.


 “With TPF’s level of experience, expertise and passion we are in the hands of a very capable partner,” GM Holden Motorsport and Sponsorship Manager, Simon McNamara said.


In addition to managing rights, TPF will also run the merchandising event days for HRT at all V8 Supercar events.


“We are thrilled to be working with Holden, and look forward to a successful, long term partnership,” TPF Founder and Chief Executive Officer, Rob Hilton said.


“We’re very excited to represent these iconic Australian brands and to work across their various touch points including on-track, retail, and across the dealer network.”


Introductions to retailers, dealers and licensees will begin in the coming weeks, as TPF prepares to manage the brand effective 1st January 2015. 



At this time all queries should be made directly to the below contacts:


TPF Chief Executive Officer                       Retailers & Holden Dealer Network

Rob Hilton                                                   Craig Dyer

Email: [email protected]                            Email: [email protected]

Mobile: 0419 544 070                                   Mobile: 0407 500 825


Contact Profile

TPF Australia

We are global leaders in innovation and product development. Underpinned by cutting-edge technology, we can design, source, license, produce, warehouse and distribute products worldwide, beyond our client’s wildest dreams. Over the past 25 years we have done just that and more for a wide stable of clients and in the process have created the infrastructure to innovate – we have developed the resources, the know how and the contacts to nurture ideas and literally make anything happen.

Rob Hilton


Holden, V8 Supercars, HSV, HRT, Red Bull Racing Australia, TPF, Cars




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