Friday, October 17th, 2014

HARROLDS, Luxury Department Store appoints MAXMEDIALAB as the Australian Publicity and Media Agency

MAXMEDIALAB is thrilled to announce their appointment as the Publicity and Media Agency for Harrolds, Luxury Department store – the ultimate menswear destination.  MAXMEDIALAB will work with Harrolds in strategically managing all communications and brand activity as well as the media strategy, planning and buying in the Australian market.

Harrolds joins a portfolio of luxury clients including Hermès, La Prairie, Moët & Chandon, Ralph Lauren, Audi and L’Oreal Paris.

“We are excited to be working with MAXMEDIALAB, who offers a unique multi-faceted approach to media strategy and communications.  What is distinctive about MAXMEDIALAB is their cross media approach to delivering effective and cohesive communications strategies,” Said Mary Poulakis, Marketing Communications Director, Harrolds.

Aside from being one of the top 30 innovative menswear retailers in the world, Harrolds is the leading force for personal service within Australia and offers an unrivalled shopping experience for men’s clothing and accessories in both Sydney & Melbourne .

For almost 30 years, Harrolds Australia’s Luxury Department Store for Men continues to present the best in both classic tailoring and modern international brands.  The classic tailoring range from Tom Ford and Brioni sits alongside the iconic international fashion brands including St Laurent Paris, Alexander McQueen, Givenchy, Giuseppe Zanotti and more.

“Harrolds continues to set new benchmarks within the Australian retail landscape, reaffirming their position as Australia’s Luxury Department Store for Men.  The luxury retail experience is further enhanced by the knowledgeable staff, unparalleled customer service and the Tom Ford shop-in-shop experience,” Lynette Phillips, CEO MAXMEDIALAB.


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MAXMEDIALAB is a premium full-service agency developing luxury media strategies and compelling content.

What is distinctive about MAXMEDIALAB is our unique cross media approach to delivering effective communication solutions for luxury, fashion and beauty brands.

MAXMEDIALAB is the next generation in creative communications with a team able to work across digital, media, content and public relations

Camille Thioulouse
P: (02) 8203 5797
M: 0406 574 127


Anna Hua
P: (02) 8203 5797
M: 0428 821 750


MAXMEDIALAB, HARROLDS, Menswear, Melbourne, Sydney, Media, Publicity, Fashion, Luxury, Media, Publicity,



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