Branding Is Beautiful. IntelligenceBank’s Digital Asset Management Platform Now Features More Customisation Options to Keep End Users Engaged

Today, IntelligenceBank Marketing, Australia’s leading brand asset management and brandhub platform announced new ways for its clients such as NAB, AustralianSuper and Seek to customize their DAM platforms with custom branding, backgrounds, web pages and icons.

According to the 2014 Gleansight Benchmark Digital Asset Management Report, from US Consulting Firm, Gleanster, successful DAM software implementations “maximize user adoption rates by developing a DAM system that reflects the uniqueness of the organization and brand the digital assets and system in a manner consistent with the business.” The analysis goes on to report that organisations who are looking to deploy digital asset management software for non-technical users, “then select a DAM solution that offers a Web-style look and feel that is similar to using social media.”

In tapping into this customer requirement, IntelligenceBank Marketing continues to innovate in the areas of user-centric branding. Recently IntelligenceBank launched the new Background Image feature, to accompany the following brand customization features for its Digital Asset Management Platform:

Background Image for Login Page – The First Brand Impression

Customisable Pages – Feature Guidelines and Interactive Media

Masthead & Alert Branding – All Interactions Should Be Branded

Colors and Fonts – Match Your Brand Guidelines

Custom Icons and Favicons – The Little Things Make All The Difference 

As Tessa Court, CEO of IntelligenceBank remarked, “we emphasize custom branding in our product development roadmap – because it clearly works for end user adoption.” 

For more information please contact [email protected]