‘The Bachelor’ it isn’t, but marketing of voip and networking products is changing. Previously avid participants at CeBit's annual Sydney Trade Show, Alloy Computer Products have changed their marketing model from trade attendance to that of a more intimate travelling Technology Roadshow.
At yesterday’s event in Melbourne an international team of presenters spoke candidly about the current market conditions. Brands represented included Epygi (USA), Yealink (China), Patton (USA), Aver (Taiwan) and mVoice (www.mvoice.com.au) the Melbourne based hosted pbx provider.
When asked about the decision to suspend Alloy’s attendance at CeBit Scott Young, Alloy Product Development Manager, confirmed “from a return on investment perspective, even after attributing some cost towards general brand awareness, CeBit just didn’t stack up. We're now moving back to a more focused and informational event with key vendors who're recognised as major players in their field.”
Andrew Lauffer, mVoice’s channel account manager presented a summary of the current Australian market trends and detailed the habits of highly successful I.T. support service providers.
Alloy’s Road Show, titled “IP Technology Solutions Summit 2014” travels to Sydney on 25 September 2014 and Brisbane on 30 September 2014.
Presenters at Melbourne’s Event included:
Kelly Carden – Epygi Global Channel Manager
Andrew Lauffer – mVoice Channel Account Manager
Martin Svozil – Patton VP International Development
Jessica Chen – Yealink APAC Sales Manager
Iris Chiu & Tony Lee – Aver Information Inc
Vincent Garcia – Alloy smart switch products
mVoice Pty Ltd
For over 10 years mVoice have been helping IT professionals in Australian deliver best-in-class hosted and onsite VoIP solutions. mVoice make the switch to VoIP simple with ready-to-use, fully supported products, coupled with a unique online portal and partner program that empower our valued resellers.
mVoice Pty Ltd