Friday, September 19th, 2014

The latest data from Roy Morgan Research shows that partnered people are 56% more likely than singles to say they don’t enjoy being contacted on their mobile phone.  

In the year to June 2014, 30% of Australia’s 17.8m mobile phone users disagree with the statement “I enjoy people contacting me on my mobile phone”. That’s right—although over 90% of the country now has a mobile phone, over five million owners would rather you didn’t actually call it.   

35% of married or de facto mobile owners say they don’t enjoy being contacted, compared with 23% of single owners. Older mobile users are more likely than younger, and men more likely than women, to prefer the phone didn’t ring—with nearly half of men over 50 disliking it when people contact them on their mobiles (44%).

% of mobile phone owners who don’t like being contacted on it:

Source: Roy Morgan Single Source, July 2013–June 2014, sample = 15,049 Australians 14+ who own or use a mobile phone

Of course, the older you get, the more likely to be partnered, which explains some of the overall gap between the married/de facto and single camps. However even when broken down across age groups, those with a partner are on average 12% more likely to disagree with the joys of perpetual contactability compared with singles their age. Only partnered men aged under 35 are happier to be called than their single brethren.

Norman Morris, Industry Communications Director, Roy Morgan Research, says:

“Over the past five years alone, Roy Morgan Research’s Single Source survey has collected mobile phone attitude data from over 80,000 Australian mobile phone users aged 14+, covering things including security, advertising, health concerns, coverage and work usage.

“Whether trended over time or broken down into demographic segments, this data can provide telcos and handset providers with valuable insights into the core attitudes driving consumers’ usage and purchase behaviours.”

Contact Profile

Roy Morgan Research

Roy Morgan Research is Australia’s best known and longest established market research and public opinion survey company. Roy Morgan Single Source is thorough, accurate, and provides comprehensive, directly applicable information about current and future customers. It is unique in that it directs all the questions to each individual from a base survey sample of around 55,000 interviews in Australia and 15,000 interviews in New Zealand annually - the largest Single Source databases in the world. The questions asked relate to lifestyle and attitudes, media consumption habits (including TV, radio, newspapers, magazines, cinema, catalogues, pay TV and the Internet), brand and product usage, purchase intentions, retail visitations, service provider preferences, financial information and recreation and leisure activities. This lead product is supported by a nationally networked, consultancy-orientated market research capability.
Shaun Ellis
P: 03 9224 5332


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