Living on a spinning world, sometimes it’s nice when things just stay the same. In the year to June 2014, 41.7% of Australians 14+ agreed that “I like things to stay the same”, the latest data from Roy Morgan Research shows.
This proportion is virtually unchanged, at all, over the last five years. It is 0.2% points higher than it was in the year to June 2013, 0.5% points lower than in June 2012, the same as in June 2011, and 0.5% higher than in June 2010.
And the weighted average over the past five years is....? Also a soothing 41.7%.
% of Australians who agree, “I like things to stay the same”:
Source: Roy Morgan Single Source, July 2009 – June 2014, average annual sample = 18,912 Australians 14+
Norman Morris, Industry Communications Director, Roy Morgan Research, says:
“Over the past five years alone, Roy Morgan Research’s Single Source survey has collected the personal attitudes of almost 100,000 Australians aged 14+ about everything from governmental policy to shopping preferences, eating habits, finance, travel, health, technology, and advertising.
“Many of these attitudes have changed dramatically over time, either nationally or within certain demographic segments, so it can be quite reassuring—and just as insightful—to witness a stable trend."
Roy Morgan Research
Roy Morgan Research is Australia’s best known and longest established market research and public opinion survey company. Roy Morgan Single Source is thorough, accurate, and provides comprehensive, directly applicable information about current and future customers. It is unique in that it directs all the questions to each individual from a base survey sample of around 55,000 interviews in Australia and 15,000 interviews in New Zealand annually - the largest Single Source databases in the world. The questions asked relate to lifestyle and attitudes, media consumption habits (including TV, radio, newspapers, magazines, cinema, catalogues, pay TV and the Internet), brand and product usage, purchase intentions, retail visitations, service provider preferences, financial information and recreation and leisure activities. This lead product is supported by a nationally networked, consultancy-orientated market research capability.
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