Wednesday, September 3rd, 2014

Hands on buzzers, go: Could Million Dollar Minute be primed to overtake Hot Seat as the game show of choice in the 5:30pm weeknight timeslot?

Launched in September last year, Million Dollar Minute replaced Deal or No Deal as the lead-in to Channel 7’s Nightly News, up against Channel 9’s long-running Hot Seat, a remodelled version of Who Wants to be a Millionaire?

The number of Australians who “really love to watch” Million Dollar Minute on Channel 7 has grown by 50% in the last six months, from 292,000 in the December 2013 quarter to 437,000 in the three months to June 2014, the latest audience research from Roy Morgan shows.

Over 1000 episodes in, Channel 9’s Hot Seat remains the more beloved (and watched) show—but the gap is closing. 481,000 Australians now “really love to watch” it, a result consistent with the quarterly average over past two years. Stay tuned!

Number of Australians who say, ‘I really love to watch...’ 

Source: Roy Morgan Single Source, October 2013– June 2014. Average quarterly sample size = 3,947 Australians 14+

With up to a million dollars in prize money to be won, both game shows require contestants to have strong general knowledge and a willingness to take calculated risks. From the comfort of their lounge rooms, however, people who love to watch either (or both) of these game show are actually less likely than the average Australian to consider themselves an intellectual or believe in taking risks. 

Tim Martin, General Manager - Media, Roy Morgan Research, says:

“The 6pm weeknight news is often considered the battleground of commercial TV. The 5:30pm timeslot is therefore about far more than a simple half-hour of ratings.

“Roy Morgan’s television research goes beyond ratings, with data on what shows Australians love, which ones they especially choose to watch (or watch only if there’s nothing better on), how much attention they give to shows, how TV fits into their media content preferences throughout the day, and their attitudes to TV advertising.”  

Contact Profile

Roy Morgan Research

Roy Morgan Research is Australia’s best known and longest established market research and public opinion survey company. Roy Morgan Single Source is thorough, accurate, and provides comprehensive, directly applicable information about current and future customers. It is unique in that it directs all the questions to each individual from a base survey sample of around 55,000 interviews in Australia and 15,000 interviews in New Zealand annually - the largest Single Source databases in the world. The questions asked relate to lifestyle and attitudes, media consumption habits (including TV, radio, newspapers, magazines, cinema, catalogues, pay TV and the Internet), brand and product usage, purchase intentions, retail visitations, service provider preferences, financial information and recreation and leisure activities. This lead product is supported by a nationally networked, consultancy-orientated market research capability.
Shaun Ellis
P: 03 9224 5332


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