Growth in H1 Propelled by Strong Customer Adoption, Popularity of Culture and Youth Content, and Increased Demand of Large Retailers Seeking Brand Differentiation
NEW YORK, NY -- (Marketwired) -- Fashion Snoops, a leader in global trend forecasting and the driver of next generation forecasting, reports today banner growth for the first six months of 2014. The company is gaining momentum from its focused coverage of the youth and beauty markets as well as the expansion and integration of cultural trends into all its offerings. Despite market consolidation in the trend forecasting sector, a volatile global financial market, Fashion Snoops has added major brands and progressive retailers to its customer roster including; Victoria Secret, Lenzing, Revlon, OPI, Mattel, Bare Essentials, BASF, Nordstrom, Perry Ellis and Staples.
Through its web-based "Creative Platform" and advisory services, Fashion Snoops is offering a holistic and inter-disciplinary approach to trend forecasting in the apparel, youth, accessories, home décor, beauty and other consumer product markets -- all of which thus far were looked at separately.
"The growth Fashion Snoops has realized is a testament to our forecasting methodology which provides a unique and clear pathway from culture to product," said Itay Arad, Founder and Chief Executive Officer of Fashion Snoops. "Our customers know who to turn to for a clear point of view and fresh perspectives to boost brand differentiation."
"The brands that win in today's competitive landscape are those that are not only ahead of the curve in knowing and seeing what their customer wants, but also offering them something that they can't find elsewhere. Tracking trends in the narrow prism of one's specific market is simply not enough anymore, it leads brands to blend in with their competitors," said Lilly Berelovich, President and Chief Innovations Officer of Fashion Snoops. "The next generation of trend forecasting, which we lead, is one that takes into account the full scope of cultural influences, connects the dots between different indicators and supports customers to carve out their unique voice."
Fashion Snoops web-based creative platform empowers brands and retailers to look passed the obvious. Understanding that culture is the pathway to fashion and to product, the platform brings market-specific coupled with full view of cultural trends that affect consumer attitudes and the way they make buying decisions. Using the latest Internet technologies, the platform also provides an advanced set of online design and trend communications tools to support design, product development, marketing, merchandisers and branding teams.
About Fashion Snoops
Fashion Snoops is driving the next generation of trend forecasting with its holistic and open-source approach. Offering a unique and clear pathway from Culture to Product, its web-based "Creative Platform" and advisory services empower inspiration, innovation and brand differentiation. For over 14 years, progressive brands and retailers have relied on Fashion Snoop's global content, fresh forecast analysis, insights and design tools to lead the way for the next level of consumer engagement. Thousands of users in more than 40 countries rely on Fashion Snoops daily including: Target, Peek & Kloppenburg, Wal-Mart, Macy's, Pier 1, Nordstrom, Li & Fung, Lenzing, Jones of NY, Vince Camuto, Skechers, Revlon, L'Oreal, Coty, Maybelline, Sony, Warner Bros, Disney, Samsung, General Motors, Toyota, Mazda, Toys R Us, Fisher Price and others. The company is headquartered in New York City with offices spanning the globe. For more information, visit www.fashionsnoops.com, like us on Facebook, and follow us on Twitter.
Press Contact: Kate Deutsch PR for Fashion Snoops Email Contact