Monday, August 11th, 2014

Roy Morgan Research’s latest Business Confidence survey in July 2014 made strong gains, improving by 11 points (10.2%) from June (to 119.1), rebounding from the negative impact of the Budget reflected in the May result and in line with the improvement in consumer confidence since the Budget. Business confidence is still 17.2 points (12.6%) below the peak of 136.3 in October 2013 following the new government but it is now above the average of the last four years (118.5). These July figures are the results of 950 interviews with all types of businesses across Australia.

The main reason for the improvement in confidence in July was the increase in the proportion of businesses feeling that economic conditions in Australia would improve over the next year and five years. This is now back to pre-Budget levels

As a result of the improvement in outlook for the economy, there was an increase to 57% (from 52%) in the proportion thinking that the next 12 months would be a good time to invest in growing their business, the highest level since April 2014.

Monthly Business Confidence - Australia

Source: Business Confidence, Roy Morgan Business Single Source (Australia), December 2010 – July 2014, average monthly sample, n = 2095

In the July quarter, finance and insurance (137.4) was the most confident sector following a decline in mining (to 116.5). The high-profile sectors in which hopes for economic recovery have been focused remain below the average confidence level and are showing no improvement, with retail on 103.9, construction on 109.6 and manufacturing on 103.4.

Confidence levels vary by state with Tasmania narrowly the highest, followed by Western Australia, Victoria, Queensland, South Australia, and News South Wales. In July, all states showed some improvement.

Norman Morris, Industry Communications Director, Roy Morgan Research, says:

“The increase in business confidence in July was expected given the generally positive reaction as seen in the improvement in consumer confidence throughout the month. Both business and consumers are obviously overcoming the shock of the Budget and showing increased optimism in the short- to medium-term in the outlook for the Australian economy.

“Confidence in the key areas of retail, construction and manufacturing, which were seen as making up for a slowdown in the mining industry, showed some improvement in July but these sectors all remain below average in confidence.

The full impact of the Budget is yet to be seen with problems getting it passed by the Senate. This may be resulting in a short term improvement in confidence but continuing instability and uncertainty is not a good environment to make business decisions.

“In the meantime, the improved level of confidence in the economy picking up over the next five years is likely to increase the appetite for business expansion and borrowing which is good for economic growth and recovery. With businesses becoming more inclined to borrow, banks will need to improve their customer dealings  as measured by the Roy Morgan Business Bank Satisfaction, which shows that they are currently well below the satisfaction level of the banks’ personal customers. It is obvious from this that banks and business will need to work more closely with each other if they are to achieve a positive outcome for all parties and the economy.”

For comments or more information please contact:

Norman Morris
Industry Communications Director
Office:   +61 (3) 9224 5172
[email protected]

Contact Profile

Roy Morgan Research

Roy Morgan Research is Australia’s best known and longest established market research and public opinion survey company. Roy Morgan Single Source is thorough, accurate, and provides comprehensive, directly applicable information about current and future customers. It is unique in that it directs all the questions to each individual from a base survey sample of around 55,000 interviews in Australia and 15,000 interviews in New Zealand annually - the largest Single Source databases in the world. The questions asked relate to lifestyle and attitudes, media consumption habits (including TV, radio, newspapers, magazines, cinema, catalogues, pay TV and the Internet), brand and product usage, purchase intentions, retail visitations, service provider preferences, financial information and recreation and leisure activities. This lead product is supported by a nationally networked, consultancy-orientated market research capability.
Shaun Ellis
P: 03 9224 5332


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