Tuesday, November 27th, 2007

Understanding the differences between Australian and Chinese advertising strategies is crucial when marketing your products/services to Chinese people. What is considered culturally appropriate advertising in China? What is the general perception of Australia and Australian products among Chinese consumers? How do you know if the translation best describes your intention? How do the differences in language influence your branding approach? Should you choose a Chinese brand name? Do you need to modify your business card, company profile and website for the Chinese market?
To answer these questions and more, come and join this two-part workshop. Part One Wednesday April 23^rd 9am to 12pm and Part Two Wednesday April 30^th 9am to 12pm. The location is Education Development Centre, Milner Street, Hindmarsh, South Australia. The cost is $435.00 per person for both sessions (including GST).

Contact Profile

Ms Leonie McKeon, Managing Director and Principal Consultant

P: 0883033522
M: 0414441760
W: www.clca.com.au

Mr Jing Cao, Language and Cultural Trainer

P: 0883033522
M: 0422094526


'Advertising in China' Workshop


More Formats

View QR Code