Thursday, April 8th, 2010

The Black Swan theory, made popular by Nassim Nicholas Taleb to explain the existence and occurrence of high–impact, hard–to–predict, and rare events, is not applicable to this local hero of the same name.

Australia’s favourite dip manufacturer, Poseidon Black Swan, last week laid the foundation stone at its new $4.8 multi–million dollar plant extension in Clayton, Victoria.

Launched by The Hon. Simon Crean, Minister for Trade and Federal Member for Hotham, he congratulated the Black Swan family on taking the next step in their exciting expansion plans and noted the significance of seeing such a strong family business still growing and thriving after 35 years.

This was not Crean’s first visit to the Black Swan manufacturing plant. He previously launched the first development almost 10 years ago and is an avid supporter of local businesses in his electorate.

Crean is not the only fan, almost every Australian household loves Black Swan. Voting with their feet, Australian’s purchased over 20 million Black Swan dip units last year.

Black Swan an iconic Australian success story...

  • Operating for over 35 years in Victoria, distributing fresh dip products nationally and to select cities in Asia
  • Employ over 75 staff at their head office in Clayton
  • Enjoy a 28% market share over competitors including Chris’ Dips Goodman Fielder/Copperpot dips and Menora/Wattle Valley dips
  • Achieved a 20% growth dollar high over the last three years
  • Sell over 25 different dip flavours (with the most popular being Hommus, Tzatki and Avocado dips respectively)
  • Voted a "Top 10 growth" company manufacturing products for our supermarket shelves for the past three years
  • Recently entered the yoghurt category producing a Traditional Greek Style Yoghurt. Black Swan were the first to market a low fat Greek range and no fat Greek range

"We are the original dip. We were the first to market delivering fresh, flavourful dip products and we are still doing this today. I believe this is why we continue to hold our number one position," said Con Saris, Director for Black Swan.

"Our family’s passion and the original brand principles have not been lost since we founded the business so many years ago. We like to think of our operations as one big family kitchen and if we don’t eat it at home, we don’t sell it. There is no compromise," he said.

Con believes that Black Swan has a very bright future. ??"With our successful entry into the yoghurt category and the completion of our plant extension, there are big things ahead for this little Black Swan (or should I say big...)".

To learn more about the history of Black Swan please visit:


For further information or to set up an interview please contact Jessica Pattison

Reference: The Black Swan: The Impact of the Highly Improbable, Nassim Nicholas Taleb

Contact Profile

Jessica Pattison

P: (03) 9533 2699


Australia’s favourite dip manufacturer, Poseidon Black Swan



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