Thursday, April 1st, 2010
Australia’s leading manufacturer of ladders, Bailey Ladders, will be a new Promotional Partner of the AFL in the 2010 and 2011 seasons.

The Hills Industries company prides itself on a reputation for strength and durability - much like your favourite AFL players - and is looking forward to supporting the iconic Australian Football League.

“We are excited to be partnering with the AFL for the start of the 2010 footy season. Our employees and customers are ecstatic and we want to do all we can to leverage this partnership over the next two years for the benefits of our brand and stakeholders and for the AFL and its fans,” says Scott Douglas, Product Manager of Hills’ Home and Hardware Products division.

The sponsorship will see Bailey become the official sponsor of all AFL club runners’ uniforms throughout the year including the Toyota AFL Finals Series and Grand Final. Bailey will also have naming rights to the AFL ladder predictor and finals predictor on

AFL General Manager Marketing and Commercial Operations, Paul Waldren, says “It is important for the AFL to secure partners which support the long-term growth of the game. The AFL welcomes another great Aussie brand to the football family. A Bailey ladder is an indespensable tool of trade that is used by thousands of our fans everyday”.

The AFL season kicked off last Thursday 25th March with AFL club runners wearing newly branded Bailey Ladders uniforms throughout the round.

Attached photograph courtesy Slattery Media

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Bailey Ladders

A member of the Hills Group of Companies, Bailey is Australia’s leading manufacturer of ladders for domestic,trade and industrial use, and has provided Australians with safe and reliable equipment since 1952.

Bailey manufactures over 200 types of ladders made from durable materials, including aluminium and fibreglass ladders,trestles, planks, scaffolding units, and convertible ladders, all exceeding Australian safety standards.

For further information please visit
Julia Loughlin
P: (08) 8114 6166


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