Wednesday, March 31st, 2010
The Augusta Margaret River Tourism Association (AMRTA) is delighted to announce the appointment of Simon Ambrose as its Chief Executive Officer.

Mr Ambrose comes to the AMRTA from the Blue Mountains Cultural Centre, where as Director he was managing the complex task of the centre’s development.

Prior to this Mr Ambrose led the 2001-02 Asia Pacific Multimedia Festivals for the Victorian Government following which he was appointed Director of the McClelland Gallery and Sculpture Park, recognised as the largest sculpture park and museum of its type in Australia.

Whilst in Victoria Mr Ambrose served as Deputy Chair of Frankston Tourism and on the Board of Mornington Peninsula Tourism and has been actively involved in the Blue Mountains tourism industry.

Mr Ambrose has spent the past 10 years in the eastern states, prior to which he was from Western Australia. Early in his career he worked for the WA Department of Agriculture before moving into Arts Management and the events and film industry.

Mr Ambrose is looking forward to moving back to WA and working to develop and promote the tourism industry in the Augusta-Margaret River region.

“I am excited and proud to be the CEO of AMRTA and I am looking forward to working with a professional and well regarded team to engage with the community and grow the industry,” said Mr Ambrose.

“It will be a fascinating challenge to sustainably progress the industry, however the product is impressive and new opportunities will be cultivated, promoted and championed.”

Mr Ambrose is a highly regarded, innovative and dynamic executive who is experienced in directing high-profile businesses. He has a demonstrated record of achieving strong strategic outcomes in diverse and competitive environments.

The AMRTA is looking forward to Mr Ambrose starting with the AMRTA and the level of expertise and innovation which Simon will use to guide the AMRTA’s future direction.

AMRTA Committee of Management chair Rachel House is confident in the appointment.

“It has certainly been an in-depth process selecting the CEO, especially considering the number and high calibre of applicants. We were all extremely impressed with Simon’s past management experience and feel confident in his ability to lead the AMRTA team. The committee and I are really looking forward to working with Simon to strengthen the AMRTA’s position as an industry leader and achieve our vision of making the Margaret River region a world renowned tourism destination.”

Simon will commence his position in late April.

Contact Profile

Augusta Margaret River Tourism Association

100 Bussell Hwy, Margaret River, Western Australia 6285
T: +61 8 9780 5911 F: +61 8 9757 3287
Jasmine Meagher,M arketing Manager
P: (08) 9780 5921


WA Tourism, Western Australia, holidays



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