NEW YORK, NY -- (Marketwired) -- Full-service brand agency Figliulo&Partners has welcomed Alex Kalluf to the newly-created role of Senior Director of Intelligence. Kalluf is responsible for building the data and analytics practice at Figliulo&Partners and will be reporting to Caroline Krediet, Partner, Strategy. He is located in the agency's New York office.
"At Figliulo&Partners, we believe creativity shouldn't be stifled by arbitrary numbers, but that data and analytics should instead ladder up to supporting big creative ideas," said Founder and CEO, Mark Figliulo. "Alex's breadth of expertise complements our mission as an Ideas First agency and will help us reach the next level in realizing our vision of data as a creative tool."
Kalluf most recently worked at Neo@Ogilvy where he led the analytics practice for multiple clients. He has worked with major advertisers including Mazda, Sprint, Amazon and Coca-Cola. Kalluf has also worked at iCrossing where he managed digital analytics for DirecTV and developed solutions focused on audience segmentation. He co-authored "Building Cross-Media Norms" and presented it at the ESOMAR annual advertising research conference in 2008.
"What attracted me to Figliulo&Partners is that the agency isn't afraid of data but instead embraces it as an integral part of the creative process," said Kalluf. "The belief that data should help develop and support ideas is unique to Figliulo&Partners, and I'm looking forward to being a part of that effort."
Figliulo&Partners is a full-service brand agency for the digital world. Headquartered in New York, the agency is focused on bridging the gap between brand and digital thinking for clients such as Sprint. Figliulo&Partners is led by creative industry veteran Mark Figliulo as founder and chief executive officer, as well as Judith Carr-Rodriguez as founding partner and president. The agency develops industry-leading multichannel creative work that are powered by ideas and driven by data. For more information, please visit www.figliuloandpartners.com
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