- Automaker donates US$100,000 to non-profit organization that grants the wishes of children with life-threatening medical conditions
- Five wish children will serve as Kia Mascot Friends at the 2014 FIFA World Cup Brazil™
As an official sponsor of the 2014 FIFA World Cup Brazil™, Kia Motors has donated US$100,000 to its selected charity, Make-A-Wish® International.
In addition to the donation, Kia Motors has also invited five wish children and their companions to participate in the Kia Mascot Friends program wherein they will accompany the official World Cup mascot – Fuleco the Armadillo – onto the pitch at half time during matches of the world’s most prominent international football competition.
The five wish children, who were selected from global Make-A-Wish International’s affiliates based on their love of football, will travel to Brazil to attend at the 2014 FIFA World Cup™.
Wish children Aidan (age 14, Australia), Fausto (age 11, Mexico), Nathan (10, Brazil), Yuri (9, Brazil), and Bruno (11, Brazil) will make appearances beginning with a group stage match on June 23 through the semi-final on July 8.
In line with Kia Motor’s World Cup marketing concept, ‘Kia Makes Surprises’, Kia and Make-A-Wish representatives paid a surprise visit to Aidan’s local football team’s training session in Sydney, Australia.
Aidan, 14, is battling cystic fibrosis. Aidan’s most cherished wish is to attend the World Cup, and thanks to Make-A-Wish and Kia Motors, Aidan was given the surprise of a lifetime when informed that his wish to go to the World Cup would soon become a reality. Aidan will travel to Brazil to see the group stage match between Australia and Spain. (Click on the following link to view Aidan’s special surprise moment: http://youtu.be/XL19Ku6QSKY
“We are so grateful to have been chosen by Kia Motors as their charity of choice for the 2014 FIFA World CupTM. Their continued support of our wish children through the Kia Mascot Friends Program helps make wishes a reality for our wish children around the globe who have chosen their most cherished wish based on their passion for football,” said Jon Stettner, President and Chief Executive Officer of Make-A-Wish International.
“When children with life-threatening medical conditions have their one true wish fulfilled, it fuels their confidence and determination as they battle their life-threatening medical conditions. In fact, many wish kids credit the wish experience with improving their health and strength.
“Kia Motors support will give these five wish children and their families a life-changing experience in Brazil – one that will last a lifetime.”
Soon-Nam Lee, Vice-President of Kia Motors’ Overseas Marketing Group, said, “We are honoured to expand our ongoing relationship with Make-A-Wish International following the support we provided to wish kids during the UEFA EURO 2012 football championship; and we can’t think of a more fitting charity to partner with for this opportunity.
“We are thrilled to provide the opportunity for wish children to serve as official Kia Mascot Friends during the upcoming World Cup and are excited to embrace this amazing experience right alongside with them.”
Make-A-Wish International grants the wishes of children with life-threatening medical conditions to enrich the human experience with hope, strength and joy. Based in Phoenix, Make-A-Wish is one of the world's leading children's charities, serving children in nearly 50 countries on five continents. With the help of generous donors and more than 32,000 volunteers worldwide, Make-A-Wish has granted more than 334,000 wishes since its inception in 1980. Visit Make-A-Wish International at http://worldwish.org to discover how you canshare the power of a wish®.
For more information on Kia’s sponsorship of FIFA World Cup 2014, please visit http://www.kia.com/worldwide/experience-kia/sports/fifa-sponsorship/
Founded in 1944 as Kyungsung Precision Industry, Kia is currently Korea’s second largest car manufacturer and it’s oldest. From the company’s production of Korea’s first domestic bicycle, Kia moved on to producing Korea’s first motorcycle and the country’s first truck. Kia then became the first company in Korea to locally produce petrol car engines and the first domestic diesel engine. In 1979, Kia’s quality car production was recognised by the fact that two of the world’s leading European car makers chose the Korean car maker to build their ‘range topper’ models on their behalf – the Peugeot 604 and Fiat 132. But it was in the 1980s that Kia’s growth really took off. In 1986 Ford joined the list of car makers who looked to Kia to produce cars to be sold under their name, with the Festiva joining Ford’s line up first in the USA, then across the world, including in Australia for where Kia produced two generations of Ford’s entry-level car. Today, Kia produces a remarkably diverse range of vehicles sold in 190 countries around the world.