Singapore, Apr 16, 2014 - (ACN Newswire) - The Asian Marketing Effectiveness & Strategy Awards, Asia Pacific's premier awards honouring clients and agencies for effective marketing strategies, has received a record number of entries into the 2014 awards.
A total of 1,208 entries from 20 countries, up 37% on 2013, have been submitted across the four main entry sections of Effectiveness, Digital Strategy, Data & Analytics and Media Strategy. The number of entries received from each country is as follows:
Hong Kong SAR: 115
New Zealand: 44
South Korea: 11
Sri Lanka: 2
United Kingdom: 1
United States: 2
Commenting on the entries, Andrea Hayes, Festival Director of AMES, says, "The level of entries, both in terms of number and quality, is testament to the region's growing expertise in delivering real results for their clients. The winners of these awards will be the work that has truly pushed boundaries and achieved outstanding results. We look forward to celebrating and honouring the winners, as decided by the juries, at the AMES Awards."
The entries will now be judged and shortlisted by four juries: the Data & Analytics jury - led by Elaine Rodrigo, Global Director, Consumer Insights & Strategy, Mondelez International; the Digital Strategy jury - presided over by Andrew Knott, Vice President of Digital and Media, McDonald's APMEA; the Effectiveness jury - headed by James Thompson, Global Managing Director, Diageo Reserve; and the Media Strategy jury - led by Rahul Welde, Vice President of Media, Unilever Asia, Africa, Middle East, Turkey and Russia.
Once the shortlists have been decided the juries will go on to discuss and decide on the winners, before they are revealed and announced at the AMES Awards taking place on 29 May at the St Regis Singapore. Spaces are still available for the Awards and can be booked through the website at www.ames.asia, where further information on prices and the evening can also be found.
About Asian Marketing Effectiveness & Strategy (AMES)
The Asian Marketing Effectiveness & Strategy Awards are Asia Pacific's foremost awards honouring clients and their agencies for marketing strategies that deliver solid results to transform businesses and brands. The annual awards are judged by a panel of top client and agency professionals who review the submissions against stringent criteria to determine the winners of the prestigious Asian Marketing Effectiveness & Strategy awards.
The Asian Marketing Effectiveness & Strategy Awards are organised by Lions Festivals and Haymarket Media Group. www.ames.asia.
Haymarket Media Group
The Haymarket Media Group established in 1957 is the largest privately-owned magazine publisher in the UK, and one of the fastest growing media companies globally. The principal business is centred around its consumer, business, professional and customer publications. These are complemented by digital platforms and live events, including extensive exhibitions, conferences and awards. The Group's global expansion comes from wholly owned subsidiaries, joint ventures and extensive licensing of key magazines to other publishers. In Asia from their offices in Hong Kong, Mumbai and Singapore, Haymarket Media Ltd publish market-leading titles Campaign Asia-Pacific, Finance Asia, Asian Investor, CEI Asia Pacific and Campaign India. In addition Haymarket organise a number of the region's leading industry awards and conferences relating to the communications and finance sectors. For more information about the Haymarket Media Group see www.haymarket.com.
Lions Festivals is the organiser of Cannes Lions International Festival of Creativity and Eurobest as well as co-organisers, with its joint venture partners, of Dubai Lynx International Festival of Creativity, Spikes Asia Festival of Creativity, Festival of Asian Marketing Effectiveness, and the Digital Asia Festival. Lions Festivals is powered by Top Right Group. www.lionsfestivals.com.