Wednesday, March 5th, 2014

Brisbane, Australia – 4th March 2014

Cheeky Wipes - the original washable baby wipes kit - today responded to the recent research letter published in the Medical Journal of Australia, regarding the rise in contact dermatitis cases caused by preservative methylisothiazolinone (MI), a common ingredient in many baby wipes and makeup removal wipes.

"As a lifelong sufferer of eczema and contact dermatitis, I find many disposable wipes products irritating and damaging to my skin, which is why I originally designed the Cheeky Wipes kit," says Helen Rankin, MD of Cheeky Wipes.

Cheeky Wipes Australia has been selling the original baby wipes All-In-One Kit directly to Australian parents via since January 2012.

Cheeky Wipes Australian Director Kylie Jooste says Cheeky Wipes use just 99.8% water and a few drops of essential oil.

"We developed Cheeky WIpes as the most natural way to gently cleanse your baby, they can even be used with just water during the first six weeks of your baby’s life,” Ms Jooste said. "Cheeky Wipes are the smart choice for both disposable or cloth nappy users. They aren’t only better for your baby, but better for the environment too - and will save parents money on the high cost of disposable baby wipes."

Cheeky Baby Wipes Kit contains:

25 - Lovely soft cloth baby wipes (Cotton Terry Toweling, Super Soft Cotton & Velour or Bamboo)
1 - Easy-opening Fresh Baby Wipes container
1 - Easy-opening Mucky Baby Wipes container -- with mesh wash bag insert
1 - Fresh Baby Wipes Waterproof Out and About Travel Bag
1 - Mucky Baby Wipes Waterproof Out and About Travel Bag - with Mesh Wash Bag Insert
1 - 10 ml bottle of Lavender & Chamomile Essential Oil
1 - 10 ml bottle of Tea Tree & Tea Tree Lemon Essential Oil

"Cheeky Baby Wipes are a moist, fragrant and convenient alternative to disposable baby wipes for both cloth and disposable nappy users," says Ms. Rankin. "Cheeky Wipes are easy to use and can be cleaned in your normal wash load, so hassle free too."

To learn more about Cheeky Wipes – the original washable baby wipes kit, visit: Cheeky Baby Wipes Australia website, email [email protected] or contact Kylie Jooste on 0412 848 057.


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Cheeky Wipes Australia

Cheeky Wipes was founded in September 2008 and is headquartered in Seaford, East Sussex. The Australia division was opened in 2012 in Brisbane. The Company designs, markets and sells the world's first natural, cloth baby wipes "all-in-one" system. The Cheeky Wipes All-In-One Kit boasts the unique and practical combination of being better for baby and the environment and saving money. The Cheeky Wipes All-In-One Kit's individual kit products are also sold separately. Cheeky Wipes products are available on the company website and through resellers and affiliates around the globe.

Kylie Jooste
M: 0412848057


preservative methylisothiazolinone (MI), baby wipes, skin problems, allergic reactions, allergy




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