Tuesday, March 4th, 2014
  • Refreshed look for streamlined sedan with Cd 0.26 aerodynamics
  • New features include ventilated front seats and 8-inch display screen
  • Improved braking, plus remarkable performance/economy blend

Frankfurt, March 4, 2014 – The upgraded Kia Optima Hybrid was unveiled by Kia Motors today at the Geneva Motor Show, marking the European debut of this streamlined sedan with a drag coefficient of just Cd 0.26 in its latest form.

Visually, the upgraded Optima Hybrid features newly-designed front and rear bumpers, the front incorporating new four-spot LED fog lamps and a revised design for Kia’s trademark ‘Tiger nose’ grille. The car’s profile is also improved with a new side-sill garnish, fender garnish and new, five-spoke 16- and 17-inch alloy wheel designs. At the rear, the trunk lid sports Kia’s new style eco-hybrid badge, the bumper has a black lower section and the exhaust tailpipe is hidden.

With the upgraded model, customers will also be able to specify a new ‘White Package’ interior option, with white upholstery and gloss black cabin accents. Two new exterior paint finishes, Smoky Blue and Aluminium Silver, complete the visual changes and join three carry-over colours – Snow White Pearl, Aurora Black and Bright Silver.

Available only in left-hand drive (as previously), the latest Optima Hybrid will also be fitted with a range of new features, including a new touchscreen interface specific to the Hybrid system, an 8-inch display for the navigation system, iPod connectivity, ventilated front seats and air vents in the rear of the cabin.

A new ‘High Tech Pack’ is available as an option, incorporating Blind Spot Detection, Lane Keep Assist and Smart Parking Assist systems.

Kia’s third-generation regenerative braking system is fitted to the upgraded Optima Hybrid. The new system is 1.2 kg lighter and is faster reacting with a new iBAU (Integrated Brake Actuation Unit) which cuts the time delay before the ABS is activated and shortens braking distance from 100 kph by 1.7 metres. For the driver, there is also greater braking feel and an improved response to pedal inputs.

The gasoline-electric hybrid powertrain is carried over unchanged in the latest version of the Optima Hybrid. Together the 2.0-litre engine and 35 kW electric motor produce a combined output of 131kW at 5,500 rpm and 319 Nm of torque between 1,000 and 2,000 rpm. The sedan delivers a remarkable blend of performance (0-100 kph in 9.4 sec, top speed 190 kph), fuel economy (5.1 l/100 km) and low CO2 emissions (119 g/km) with 17-inch wheels. In The Netherlands, where Optima Hybrid is fitted with 16-inch wheels as standard, the vehicle’s CO2 figure is 117 g/km.

Production of the upgraded Kia Optima Hybrid is scheduled to start in Korea during April 2014 and the new model will go on sale across Europe later this year.



Upgraded Kia Optima Hybrid

Body & Chassis 
Four-door, five-seater sedan, with all-steel unitary construction bodyshell. Transverse gasoline engine and hybrid electric motor powertrain driving the front wheels via a six-speed automatic transmission.


2.0-litre / 110kW GDI

Name / Type

‘Nu’ / DOHC, four-cylinder in line, with dual CVVT


2.0-litres, 1999 cc

Max power

110 kW @ 6000 rpm

Max torque 180 Nm @ 5000 rpm

Fuel system

Multi-point injection

Electric Motor


Interior-Permanent Magnet Synchronous motor

Max power

35 kW @ 1,630-3000 rpm

Max torque

205 Nm @ 0-1630 rpm

Voltage Max 270 V DC (nominal)

Combined Hybrid System Output

Max power

131 kW @ 5500 rpm

Max torque

319 Nm @ 1000-2000 rpm

Battery for Hybrid System


Lithium-ion Polymer


270 V


5.3 Ah

Weight 41.3 kg




Suspension & Damping


Fully independent by MacPherson struts, with coil springs and twin-tube gas-filled shock absorbers. Anti-roll 22 mm stabiliser bar


Rear Fully independent multi-link, with coil springs and twin-tube gas-filled shock absorbers. Anti-roll 18 mm stabiliser bar



MDPS, electric motor driven power-assisted rack and pinion
Gearing 2.94 turns lock-to-lock
Turning circle 10.9 metres



Single 10.5 -inch booster (LHD)
Front 300 x 28 mm ventilated discs
Rear 284 x 10 mm solid discs
ABS 4-channel anti-lock system with EBD
BAS Boosts braking power during emergency stops

Wheels & Tyres


Alloy 16 in x 6.5J                     205/65 R16 tyres
Alloy 17 in x 6.5J                     215/55 R17 tyres

 Spare (Standard)  

 Tyre mobility kit


Overall length


Overall height


Overall width*


Wheelbase 2795

Front track  

1601-1595 (depending on wheel size) 

Rear track

1601-1595 (depending on wheel size)

Front overhang 


Rear overhang


Ground clearance


*excluding door mirrors

Interior                         Front                Rear


1028                  965


1155                  880

Shoulder room

1455                1415

Hip room   1388                1384


Fuel tank (litres)   


Luggage (VDA)

381 litres

Kerb weights (kg)






Top speed / kph


0-to-100 kph / sec 9.4

100-to-0 kph / m

36.7 (17-inch wheels) 
41.5 (16-inch wheels, Netherlands only)

Economy & Emissions

Combined (l/100 km) 5.1

CO2 (g/km)

119 (17-inch wheels) 
117 (16-inch wheels, Netherlands only)

*fuel consumption and CO2 data are manufacturer’s figures

File Library

Contact Profile

Kia Motors

Founded in 1944 as Kyungsung Precision Industry, Kia is currently Korea’s second largest car manufacturer and it’s oldest. From the company’s production of Korea’s first domestic bicycle, Kia moved on to producing Korea’s first motorcycle and the country’s first truck. Kia then became the first company in Korea to locally produce petrol car engines and the first domestic diesel engine. In 1979, Kia’s quality car production was recognised by the fact that two of the world’s leading European car makers chose the Korean car maker to build their ‘range topper’ models on their behalf – the Peugeot 604 and Fiat 132. But it was in the 1980s that Kia’s growth really took off. In 1986 Ford joined the list of car makers who looked to Kia to produce cars to be sold under their name, with the Festiva joining Ford’s line up first in the USA, then across the world, including in Australia for where Kia produced two generations of Ford’s entry-level car. Today, Kia produces a remarkably diverse range of vehicles sold in 190 countries around the world.
Kevin Hepworth
P: 02-9701-1734
M: 0412-210-313
W: kia.com.au

Alyson MacDonald

P: 02-9701-1768
M: 0411-244-676
W: www.kia.com.au


Kia Motors, Kia Optima Hybrid, Geneva Motor Show, New Optima Hybrid, Kia Europe technical Specifications



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