Friday, March 19th, 2010
Merchant Social Responsibility an Important Consideration in Making Purchase

Mumbai: Shopping with a conscience is taking off in India, with over seven in ten respondents buying items that are either based on fair trade principles or are environmentally friendly. The latest survey from MasterCard Worldwide also shows how 66% of the respondents purchase certain items because a percentage of the sale is donated to a good cause. The survey was conducted via online interviews in the fourth quarter of 2009 and involved 3,500 consumers from 13 markets across Asia/Pacific and Africa. The survey and its accompanying reports do not represent MasterCard financial performance.

Around 81% of the respondents in India also indicated that they will go out of their way to purchase gifts that are environmentally friendly as well as pay more for such items, followed by 76% of respondents indicating purchasing products based on fair trade principles.

In India, both female and male respondents embrace the same ethos and principles when making purchases across the key indicators surveyed. Environmentally and socially responsible merchants are a big draw for shoppers with 91% of the respondents in India more or somewhat likely to make a purchase.

Amongst those surveyed, retail outlet was found to be the preferred point of purchase with over 70% of the respondents in India, compared to online channel when it comes to responsible gift purchases. However, for respondents who stated that they make their purchases online, about 74% agreed that there are more choices online for environmentally friendly items or products based on fair trade principles. About half of the respondents stated that for very specific causes that they want to support, they check out cause related website for products.

“There is a shift towards ethical shopping for a new class of knowledgeable and discerning shoppers in the region. The latest MasterCard survey demonstrates that consumers are looking beyond discounts and are drawn towards ethical practices - fair trade principles or eco-friendly products. Consumers are now aware that even when they make their purchases, they can make a difference,” said Georgette Tan, vice president, Communications, Asia/Pacific, Middle East and Africa, MasterCard Worldwide.

“MasterCard® Purchase with Purpose™, MasterCard’s social responsibility and citizenship efforts across the Asia/Pacific, Middle East and Africa region, seeks to complement this trend of shopping with a conscience. Purchase with Purpose enables consumers to play a part in giving back to the community when they use their MasterCard cards, helping them contribute to a good cause even as they go through their everyday activities. This is at the heart of a drive by MasterCard to encourage responsible spending and to make a difference in someone else's life.”

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MasterCard Worldwide

MasterCard Worldwide advances global commerce by providing a critical economic link among financial institutions, businesses, cardholders and merchants worldwide. As a franchisor, processor and advisor, MasterCard develops and markets payment solutions, processes over 22 billion transactions each year, and provides industry-leading analysis and consulting services to financial-institution customers and merchants. Powered by the MasterCard Worldwide Network and through its family of brands, including MasterCard®, Maestro® and Cirrus®, MasterCard serves consumers and businesses in more than 210 countries and territories. For more information go to Follow us on Twitter:@mastercardnews.
Manibalan Manoharan
P: +91 22 2281 3565


MasterCard Survey Ethical Shopping India


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