Monday, February 17th, 2014

17 February 2014 - Adelaide:  The South Australian division of PRIA - the Public Relations Institute of Australia - has elected a new leadership team following recent changes at the Sydney-based national office.

Leila Henderson has been elected as the new State President. Ms Henderson is the CEO of PR technology company Newsmaker, and formerly worked as a journalist with the Australian Women’s Weekly and The Australian. Leila has specialised in technology and digital media and has extensive national and international experience in corporate communication, including working in-house as a PR specialist with IBM, and with agencies such as Blackie McDonald and Porter Novelli.

Cait Tynan has been elected as SA’s appointee to the national PRIA Board. Currently working in-house with Leighton Contractors on national communication strategies as well as the new Royal Adelaide Hospital, Cait has specialised in strategic communications for over 20 years. With both in-house and consultancy experience, she has set up and led corporate affairs departments across domestic and international businesses in sectors including retail, consumer goods, IT & telecoms, financial services and construction. A native of New South Wales, Ms Tynan relocated to Adelaide in 2010 and has been involved with PRIA since 2011.

Speaking on the day of her election to the presidency, Ms Henderson commented, “It’s a great privilege to lead PRIA in South Australia during a time of rapid change that has brought new vibrancy to the profession. Traditional forms of communication are giving way to new technologies, and we are seeing more people enter the PR industry from a variety of backgrounds. Practitioners want to be connected to a wider PR community to stay in touch with new trends and for professional support. PRIA is at the centre of this energy, and I look forward to engaging with our members to find out how PRIA can best help them.”

Upon her election to the national Board, Ms Tynan said, “Communications practitioners want the support of an industry body which understands strategy, market dynamics and the importance of professional development, and can pitch this proposition to a range of audiences. I am excited to be joining a new Board, fresh with ideas and enthusiasm, and to working collaboratively with all of my colleagues nationally as well as my divisional council colleagues here, to steer PRIA into a productive, compelling future.”

Commenting on the recent changes, PRIA’s global representative on the Swiss-based Global Alliance for PR and Communications Management, Jeffrey Naqvi, added, “The team we have put together in SA is testament not only to the calibre of people we have in our State, but to the true diversity of the PR industry today.

“Leila is a pioneer in the social media space, and gets how to connect PR with technology in ways the rest of us are just realising. Work alongside Cait for 20 minutes and you’ll witness an absolute masterclass in stakeholder engagement. These elements are not only the trend, but the future of public relations. Economic, social and technological changes run frequently and swiftly through our industry, and this gives us a unique opportunity to review, refresh, and redefine exactly what it is we do.

“If you add my role into the mix, and the honour of representing Australia’s interests on a global platform, it’s fair to say South Australia is punching above its weight. Just looking at the three of us as examples, you can see just how varied a career in communications can be. PRIA is an excellent vehicle - Australia’s only vehicle - to convey this scope and opportunity to communications practitioners.”


Notes to Editors

The Public Relations Institute of Australia is Australia’s industry body for public relations and communication professionals. In SA, the almost 250 members of PRIA work in varied roles across corporations, blue-chip companies, consultancies, not-for-profit and government.

All PRIA members are individual registrants and meet the highest of professional standards. Through PRIA’s representation on the Board of the Global Alliance of PR and Communications Management, members can connect to global initiatives focused on communications excellence and global leadership development involving bodies such as the International Integrated Reporting Council and the World Economic Forum.

For more information on PRIA, please visit or follow us on Twitter @PRIAinSA

For more information on the Global Alliance for PR and Communications Management, please visit


Leila Henderson, State President: PRIA 0414 697 071. View Leila's NewsMaker blog

Cait Tynan, Director: PRIA 0427 859 053

Jeffrey Naqvi, Director: Global Alliance for PR and Communications Management 7200 1414

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Leila Henderson, State President, PRIA

P: 0414 69 70 71


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