Saturday, February 22nd, 2014

Last year saw the phenomenal success of the annual ‘Wear Green for Premmies’ day, an event hosted by the L’il Aussie Prems Foundation and organisers are looking forward to repeating that success again on Wednesday 9th April 2014.

The Wear Green for Premmies campaign is a day where thousands of people wear green or purchase merchandise to show their support to raise awareness of the 25,000 babies born prematurely in Australia each year whilst highlighting the trials and hardships that families face after an early arrival. The past three years has seen families joining in the celebration sharing photos on the charities Facebook page showing a sea of green in support of all children born too soon. Last year saw thousands of Facebook participants including eight hospitals and many businesses joining the celebrations to show their support.

L’il Aussie Prems Foundation’s President and Founder Ms Julia Toivonen said the event is a momentous day in raising awareness of premature birth within the community.

“We have gained so much support for our event over the years, it is just phenomenal. So many of us know someone who has been touched by prematurity, this event is such a simple way for all of us to recognise the personal and unique journey that each family is faced with after giving birth prematurely” she said.

“It shows that people are enthusiastic about recognising the issue and social media is allowing the topic to hit mainstream interest.”

The event continues to make an impact by enabling the charity to donate equipment to nurseries each year. Last year, part of the proceeds were used to purchase an Apnoea Monitor, Digital Thermometers, DVD players and Cooler Bags donated directly to 2 x Special Care Nurseries and 2 x Neonatal Intensive Care Units. This year, the charity will support a further four nurseries being the Mater Mother’s Hospital (NICU), Royal Women’s Hospital (NICU), Dandenong Hospital (SCN) and the Royal Darwin Hospital (SCN).

Participants do not have to attend a physical event, but are invited to join the charities Facebook page, encourage family, friends and work colleagues to simply wear green, purchase a wristband and fundraise online to help raise vital funds to enable the charity to continue their important work and to expand on the services that they currently provide to families and within the community.

Now entering into its fourth year of celebrations, the event and charity has grown well beyond the expectations of Ms Toivonen who started the support website in 2007 after the premature birth of her first son at 27 weeks gestation. The committee comprises of parents themselves who have all experienced their own journey. The website and forum has blossomed over the past seven years into Australia's largest online community and forum for families with prematurely born children and sick newborns.

For photo opportunities with families in your state or for further information:

Jenny Bradley (Secretary) | Julia Toivonen (President)

1300 666 329 I

[email protected] | [email protected]

File Library

Contact Profile

Jenny Bradley

P: 1300 666 329


Premature Birth, Parenting, Charity, Awareness, Premature Babies, Australia, Hospitals, NICU, SCN



More Formats

View QR Code