Whether they’re to be peeled into strings, shucked from a red wax shell, or unwrapped from a tinfoil segment featuring an overtly jovial, earring-wearing French cow, cheese snacks are becoming an increasingly common addition to the trolleys of Australian parents, the latest research from Roy Morgan shows.
In the year to September 2013, 17% of Australian parents with kids under 16 living at home bought Cheese Snacks in an average four weeks, compared with just 5% of people without kids in the household.
The popularity of cheese snacks has risen among parents of kids of all ages. Those with babies and toddlers at home (aged 0-5) are still most likely to buy cheese snacks (20%, up 1% since 2009), followed by those with 6-11 year-olds (18%, up 3% points). However the strongest proportional growth has been among parents of tween and teens (aged 12-16), with 14% now buying cheese snacks, up 4% points.
Parents buying Cheese Snacks in an average four weeks
Source: Roy Morgan Single Source (Australia), October 2008 – September 2013, average annual n=19,469
Overall, the percentage of parents purchasing cheese snacks has grown 2% since 2009, with the supermarkets’ home brands and French import Laughing Cow experiencing the strongest proportional growth over the period, while Babybel, Bega Stringers, and Kraft Cheese Sticks remain popular.
Angela Smith, Group Account Manager - Consumer Products, Roy Morgan Research, says:
“Cheese Snacks are a quick and easy way for parents to boost up their children’s calcium intake—and perhaps keep them quiet until dinnertime.
“Although they come in many different forms, it’s evident that cheese snacks are an increasingly common item for parents to keep in the fridge or cupboard.
“Kraft Cheese Sticks are a winner among parents of children aged 0-5, while Bega Stringers lead among those with 6-11 year-olds, and Laughing Cow is the most common choice for those with children 12 to 16.”
Roy Morgan Research
Roy Morgan Research is Australia’s best known and longest established market research and public opinion survey company. Roy Morgan Single Source is thorough, accurate, and provides comprehensive, directly applicable information about current and future customers. It is unique in that it directs all the questions to each individual from a base survey sample of around 55,000 interviews in Australia and 15,000 interviews in New Zealand annually - the largest Single Source databases in the world. The questions asked relate to lifestyle and attitudes, media consumption habits (including TV, radio, newspapers, magazines, cinema, catalogues, pay TV and the Internet), brand and product usage, purchase intentions, retail visitations, service provider preferences, financial information and recreation and leisure activities. This lead product is supported by a nationally networked, consultancy-orientated market research capability.
P: 03 9224 5332