Monday, January 20th, 2014

Yellow Pages® to provide local search content to

Melbourne, 20 January:  DoWhat®, a digital marketing platform connecting businesses to prospective customers who are nearby and known to be interested in specific products or services, and Sensis, Australia's leading multi-channel advertising network, are pleased to announce an agreement whereby will integrate the Sensis® Business Search API to power their local search content. Through this agreement DoWhat® will provide their users access to hundreds of thousands of fully-maintained local business listings sourced from the iconic Yellow Pages® and White Pages® datasets.

DoWhat® is a digital marketing platform supporting social, local and mobile commerce through a proprietary technology called NEXT. DoWhat’s Neural EXperience Taxonomy (NEXT) is the core technical innovation which ensures accurate results are delivered, regardless of the use of synonyms, or the language used to express a search. Outside of a few large industries like real estate and accommodation it is difficult for consumers to find a product or service relevant to their location and need which also has a proven reputation.

Highly discounted daily deal services are based on a costly and unsustainable business model which attracts transient bargain hunters’ rather than loyal customers. DoWhat's location based matching service enables businesses to foster customer loyalty by delivering regular and relevant real-time marketing to a specific number of precisely targeted consumers.

“DoWhat® is excited to announce the launch of, complete with integration with the Sensis Business Search API through which Australian Yellow Pages® data is included,” said Richard Clarke, CEO of DoWhat®. "For Sensis advertisers this integration provides increased exposure together with access to the advanced location based marketing services provided by DoWhat®."

Kelly Brough, Sensis’ Executive General Manager of Digital Partnerships and Innovation, said: "We're pleased to announce this partnership with DoWhat®. It demonstrates how we are supporting digital innovation and extending our advertiser reach." 

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Richard Clarke

P: (03) 9111 0021
M: 0410 804 829; Twitter @RichardClarkeNZ


online directory, yellow pages, digital directory, local business directory




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