Tuesday, March 16th, 2010
Following on from the success of Beados and Beados Mixi Chix, Moose Enterprise has launched Beados Mineez- a sure fire hit for the Arts and Crafts toy category in 2010.

Arts and Crafts Toys have become a must-have for girls Australia-wide with market research company GFK citing an 11.8% increase in this category throughout 2009 and steady growth moving forward.

“There was a definite niche in the market for an arts and crafts product aimed at girls who were looking for a more challenging and advanced level of play, and still retains that sense of fun and creation” says Moose Enterprise Sales and Marketing Director, Paul Solomon.

“Beados Mineez fits the criteria perfectly. The added component of danglers and charms is also HUGE with girls at the moment”.

Beados Mineez is set to be the coolest new way for kids to create amazing designs and jewellery using mini beads!

Beados Mineez will target advanced Beados users offering an increased challenge whilst broadening the appeal of the Beados brand to a larger age range.

Flying into stores in March, Beados Mineez are sure to make an appearance on the school bags and pencil cases of girls everywhere!

Suitable for Ages 6+. Available from April in all good toy retailers. RRPs start from $9.99

Contact Profile

Moose Enterprise

“We’re in the business of making children happy!”

Moose, the 2009 Winner of the Australian Development, Crafts and Activity Toy of the Year, Girls Licensed Toy of the Year, Boys Licensed Toy of the Year and Licensed Toy of the Year Awards is renowned for designing, developing and distributing toy and lifestyle products across the globe for children of all ages and the young at heart. Moose has products in all toy categories including activity toys, arts and crafts, novelty items, electronics, board games, outdoor and preschool products. Moose is best known for such popular brands as Beados and Bakugan.

With a dynamic and passionate team that has a huge excitement for the industry, the future will see Moose Enterprise continue to grow rapidly with the introduction of innovative products to satisfy the markets around the world .Visit www.mooseworld.com.au for more information.
Stefanie Prawdzic
P: 03 9579 7377
W: www.mooseworld.com.au


Beados, Mineez, Arts and Crafts, Activity, Toy, Children, Girls, Moose enterprise, Mixi Chix



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