Tuesday, January 7th, 2014

Leading bedding retailer Snooze and homewares specialist Freedom, have created their first ever concept store in Australia.

The two retailers, both part of Steinhoff International, have come together at Sydney’s Supa Centa in Moore Park, to offer beautiful and inspiring collections across bedding, furniture and homewares under the one roof. Providing a convenient one-stop shop for customers to find everything they need for their home.
Snooze Managing Director, Simon Beaty said, “We’re thrilled to be adding this joint venture to our portfolio of over 70 stores. In combining Snooze’s expertise in bedding, with Freedom’s in furniture and homewares, customers can now shop for all areas of the home in the one easy location.”

Mr Beaty said the two stores would continue to operate separately, but wouldn’t rule out the possibility of another joint location, “This is the only concept store we have planned for the foreseeable future, but we are open to exploring new territories if it is right for our customers.”

The new store will feature the unique bedMATCH system, exclusive to Snooze. bedMATCH helps take the guesswork out of buying a bed by matching customers personal needs to a selection of mattresses, such as Sealy, Tempur and Snooze’s Slumberland and Madison ranges.

In addition, Snooze’s online bedBUILDER tool gives customers the capability to create their dream bed. With thousands of looks and design combinations, the bedBUILDER can be accessed at snooze.com.au. Once designed, customers can email the details of their new bed or drop it in to a Snooze store to add the finishing colour and fabric touches before getting their unique design realised. Alternatively, customers can access bedBUILDER at the iPad Zone at Snooze Moore Park and build a dream bed in-store.

Snooze Moore Park also stocks collections of sheet sets, quilts, pillows and protectors, as well as an array of items for kids, including fun accessories to brighten up their rooms.

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Any further information or interview opportunities with Snooze Managing Director, Simon Beaty please contact Kiefer Casamore at Haystac PR:
E: [email protected]
T: 03 9693 2297


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