Tuesday, December 24th, 2013

Leading optics retailer Procular estimated today that Australians spend over 20 million dollars per year on binoculars. With many Australians fascinated by outdoor activities such as birdwatching, hunting and travel this very competitive niche is growing rapidly.

Manly, NSW, December 21, 2013 – To most retail giants such as Big W, Target or Coles binoculars might not seem like a big revenue stream. But Procular claims otherwise. While the image, camera and video markets are the more obvious ones to be in, binoculars are still attracting a very aggressive competition.

As Procular marketing manager Harry Golden said, “Many Australians use binoculars nearly everyday. Either for getting a closer look or for recreational activities. There are literally  hundreds of models sold in Australia with all the major brands competing for a piece of the pie.”

Harry explains, “Imaging companies such as Nikon, Canon, Olympus and FujiFilm all have similar offerings for binoculars while European brands such as Zeiss, Leica and Swarovski still dominate the higher end binoculars range. Other big names such as Tasco, Pentax, Leupold, Vanguard and Steiner are explicitly focused on optics. These are all well known brands in Australia and internationally and all offer a wide selection of binoculars”

Procular is aware of the fierce competition in the binoculars niche. They serve as a one-stop shop for all the major optics brands. With hundreds of binocular models and a wide variety for every budget Procular is a popular choice for the adventurer Australian.

About Procular

Procular is an Australian online retailer specialising in binoculars, telescopes and optics. Their website offers professional advice on choosing binoculars and a wide range of optics for bird watching,  hunting, marine, travel and outdoor activities.

Contact Information

Company Name: Procular

Contact Name: Harry Golden

Address: 3 Osborne Rd, Manly NSW 2095

Phone: +61 (02) 9199 7071

Email: [email protected]

Web: http://procular.com.au

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Contact Profile


Over the past years, our customers have come to know us as one of Australia's leading optics retailers. We pride ourselves on keeping the cost of remarkable optics remarkably low. Procular has the widest range of optics, scopes and binocular one will come across in Australia. Our online store is home to the world's leading brands like Nikon, Canon etc and you can find the full range of marine, birdwatching binoculars, astronomical binoculars, binoculars for hunting more on our website. 

Explore the world’s leading binoculars, scopes and optics at the lowest prices online. Procular Australia specialises in optics for travel, bird watching, hunting, astronomy, marine and the outdoors.

We offer FREE Australia wide delivery with no minimum spend. 

Harry Golden
P: (02) 9199 7071
W: procular.com.au


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