Wednesday, April 5th, 2017

Summary

Superfood ingredients are not novel creations, but consumers view products with their presence as fashion-forward and exciting. There are several trends driving the superfood infatuation including experimentation, image-consciousness and wellbeing, illustrating that consumers are intrigued by both the exotic nature of superfoods and their potential to improve their image and health. Manufacturers are now also recognizing the multifunctionality of superfoods, which has led to the inclusion of such ingredients into sectors that are less saturated, including baby food and pet care. However, major producers must beware of the ethical, environmental, and legal challenges that accompany the "superfood" claim when developing and marketing their products.

 

GET SAMPLE REPORT @ https://www.wiseguyreports.com/sample-request/825434-superfoods-in-fmcg

 

Key Findings

- Heightened awareness of plant proteins illustrates that consumers are seeking healthier alternatives to animal sources of protein, spurring the rise of superfoods that are rich in protein as substitutes, e.g. legumes, ancient grains and "supersedes."

- Some consumers also prefer to manage and prevent disease through diet and lifestyle adjustments as compared with OTC medication. This translates into consumers incorporating superfoods and drinks into their diets as a means of improving their health.

- While consumers are interested in superfood products, there is significant skepticism surrounding the use of the word. In particular, consumers are confused about whether it reliably communicates nutritional superiority to conventional fruits and vegetables, which poses a challenge for manufacturers wanting to market their products on this basis.

 

Synopsis

"Superfoods in FMCG: Exploring the drivers, opportunities, and challenges for superfood ingredients" is part of Hot Topics research. It examines the various trends that are driving the superfood infatuation and how this has affected product development across different FMCG sectors. Challenges to the superfood trend are also discussed, illustrating that manufacturers must note the ethical, environmental, and legal implications of marketing products on their superfood credentials.

 

Reasons to Buy

- Understand the relevant consumer trends and attitudes that are driving the superfood infatuation to inspire product development.

- Gain a broader understanding of the industries that superfood ingredients are well-established within and those that are less developed to understand where there are gaps in the market.

- Access valuable strategic take-outs in the form of specific opportunities and challenges in the superfood realm to enhance future decision-making and inform new product development.

 

Table of Contents

1. Introduction

2. Growth drivers of super foods in FMCG

3.How super foods have manifested across different sectors:

i. Beauty and personal care

ii.Food

iii. Beverages

iv. Pet food and tobacco and anti-smoking aids

4. Challenges

5. Conclusions

6. Appendix

…Continued

ACCESS REPORT @ https://www.wiseguyreports.com/reports/825434-superfoods-in-fmcg              

Contact Info:                                                         

NORAH TRENT                                                      

Partner Relations & Marketing Manager

[email protected]

Ph: +1-646-845-9349 (US)                

Ph: +44 208 133 9349 (UK)                                                   

 

Get in touch:

LinkedIn: www.linkedin.com/company/4828928

Twitter: https://twitter.com/WiseGuyReports

Facebook: https://www.facebook.com/Wiseguyreports-1009007869213183/?fref=ts

Contact Profile

WiseGuyReports


Wise Guy Reports is part of the Wise Guy Consultants Pvt. Ltd. and offers premium progressive statistical surveying, market research reports, analysis & forecast data for industries and governments around the globe.

Wise Guy Reports understand how essential statistical surveying information is for your organization or association. Therefore, we have associated with the top publishers and research firms all specialized in specific domains, ensuring you will receive the most reliable and up to date research data available. We also provide COTS (Commercial off the Shelf) business sector reports as custom exploration agreeing your particular needs.

Our Market Research Reports and Consulting Services 

Wise Guy Reports features an exhaustive list of market research reports from hundreds of publishers worldwide. We boast a database spanning virtually every market category and an even more comprehensive collection of market research reports under these categories and sub-categories. The Wise Guy Reports team prides itself in being the chosen source for market research reports, report customizations services, and other ancillary services such as a Newsletter service and corporate service for large organizations.

Hundreds of large and small organizations across virtually every industry sector worldwide are currently reaping rich dividends from the sharp insights provided by market research reports sourced through Wise Guy Reports. 

Gaining an insight into emerging trends, opportunities and potential threats is key to long-term sustenance in a competitive environment. The handpicked collection of market research reports on Wise Guy Reports is centred on this proven principle.


Norah Trent
P: +44 208 133 9349
M: +1 646 845 9349
W: www.wiseguyreports.com/

Keywords

Superfood market forecast, Superfood market analysis, Superfood market trend, Superfood market parameters, Superfood market size, Superfood market share, Superfood market growth

Categories

Newsrooms

Sharing

More Formats

View QR Code