Monday, December 16th, 2013

At 9.00am on Tuesday 17th December at the Woolworths Balgowlah (NSW) store, the Prime Minister will announce three unique and positive initiatives that will contribute towards supporting Australian farmers and keeping jobs in Australia.

Firstly, the Prime Minister will announce the formation of the Dick Smith Foods Foundation – similar to the Paul Newman Foundation and based on the Government’s Private Ancillary Fund (“PAF”) legislation where all profits go to charity.

Secondly, Woolworths has agreed to take the fantastic initiative of putting a special stand in a trial number of supermarkets for the Dick Smith As Australian As You Can Get products. This is a first for Australia – to have our Aussie grown products from Aussie owned companies showcased in a specific location. If it is successful, the concept could be rolled-out across all Woolworths stores nationally.

Thirdly, for the first time ever and as the ultimate example of crowdsourcing, it will be the purchasers of Dick Smith Foods products who will make the decision as to which organisations receive $1 million dollars in donations from the Dick Smith Foods Foundation – see the attached Announcement.

Most importantly, Dick Smith Foods is absolutely booming! Even though our prices are usually more expensive than imported competitor products, our turnover has doubled and the amount of money we will be giving to charity this coming year will be up by over 300%. Our total sales at retail level, supporting Aussie farmers, is now over $400 million since we started. Surely this is a wonderful, positive Christmas news story for Australia?

So, with so much “doom and gloom” around, especially in relation to Holden and Qantas, we thought we should tell you some good news!

See you at Woolworths, Roseberry Avenue, Balgowlah (NSW) at 9.00am Tuesday 17th December

Free sausage sizzle featuring Dick Smith’s OzEsauce hosted by the Prime Minister’s Davidson Rural Fire Brigade.

For further information contact Dick Smith on 02-9450 0600 or email [email protected]

*so Dick Smith reckons!

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