Thursday, November 21st, 2013

Orange Leaf Frozen Yogurt is marking its second anniversary in Australia with new store openings and a range of new product innovations and flavours.

Joe Rossi opened the first Australian Orange Leaf Frozen Yogurt store at Port Melbourne in early December 2011.  Two more locations were added at tourist hotspots, Torquay on Victoria’s Surf Coast and at Sydney’s Bondi Beach last year.

In the first week of December this year Australia’s fourth Orange Leaf Frozen Yogurt store will open in Werribee, Victoria, approximately 25km west of Melbourne’s CBD, with a fifth store opening to the north of Melbourne early in 2014.

Australian master franchisee, Joe Rossi, believes the frozen dessert chain is on to something with its choice of new store locations.

“Werribee is at the heart of the Melbourne-Geelong growth corridor and is both an expanding commuter town and, with Werribee Park and Open Range Zoo, a tourist destination in its own right.  We’ve identified similar locations both in Victoria and up the east coast into New South Wales and Queensland.

“Over the last two years we’ve developed a business model with a community connection at its heart we are now getting some real momentum behind rolling out,” said Rossi.

December also sees the Australian launch of Orange Leaf To Go, enabling customers to purchase pre-packed containers of froyo and cookie sandwiches filled with Orange Leaf froyo from their local store.

“The new To Go offering provides our customers with the opportunity to enjoy Orange Leaf Frozen Yogurt whenever and wherever they want it,” said Rossi.  “Since opening our first Australian store we have had countless requests for a ‘take home’ option, so this is an exciting development for our customers and for our business.”

Orange Leaf’s freezer-friendly To Go containers combat freezer burn and are dishwasher safe, recyclable and reusable.  Local storeowners will create the To Go cookie sandwiches using a variety of their store’s regular and seasonal frozen yogurt flavours and locally sourced cookies.  Orange Leaf To Go pint sized (470ml) containers will range in price from $5 to $8.

Orange Leaf has also just launched a new banana flavour frozen yogurt, made with fresh Australian grown bananas, to mark the start of the summer season.  A number of new fruit based flavours will be rolled out over the busy summer period at all Orange Leaf stores in Australia.

Contact Profile

Orange Leaf Frozen Yogurt

Orange Leaf Frozen Yogurt is a self-serve, choose-your-own-toppings frozen dessert chain with over 300 locations in the United States and Australia.  Ranked as one of the fastest growing limited service chains by food service industry research and consulting group, Technomic, and one of the top three new franchises for 2013 by US magazine Entrepreneur, Orange Leaf’s pro-franchisee culture encourages owners to become part of their communities and provides them with the necessary ingredients for success.

Orange Leaf offers a multitude of delicious traditional and original flavours, including no-sugar added, gluten free and dairy free alternatives.  Customised with a generous selection of do-it-yourself toppings, Orange Leaf provides an innocent indulgence, self-served in a stimulating atmosphere.

For more information and franchise opportunities visit the Australian Orange Leaf website or like Orange Leaf on Facebook.

Adam Sawell
P: +61 (0)3 9645 0059
M: +61 (0)401 096 507


Orange Leaf, Froyo, Frozen Yogurt, Franchise, Franchising, Business Growth, Melbourne, Werribee, Victoria, New South Wales, Queensland




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