Friday, November 22nd, 2013

Interactive media association AIMIA has partnered with the Adelaide Advertiser and South Australian Film Corporation to award the stars of the digital media industry in the inaugural South Australian Interactive Media Excellence Awards (SAimX), dubbed “the sexiest awards in town”.

Four winners and seven highly commended entries showed that digital media is no longer just a supporting act but a critical element in business success today.  

News Ltd Managing Director Ish Davies launched the awards ceremony, which was attended by Leader of the Opposition Stephen Marshall.

The Advertiser's Customer Solutions Manager, Guy Turner, said that the digital community had matured and diversified, “indelibly connecting and empowering the growth of South Australian business across all sectors”.  

“Digital is the lifeblood of the modern entrepreneur,” Mr Turner said. “It is the idea, the collaboration, the product, the pitch and the sales avenue. “

Adelaide has been the crucible for national entrepreneurship programs such as MEGA and ANZ Innovyz Start, but the SAiMX awards recognise the world-class work being done by mature digital businesses.

AIMIA committee member and chair of the judging panel Leila Henderson said that the judging criteria focused on the results – customer metrics and testimonials – as well as outstanding innovation and execution. The winners include both consumer and business applications across web, mobile and gaming platforms.

The winning entries range from an augmented reality children’s pop-up book (Two Left Feet), to a mobile electrical product guide for tradies (Clipsal iCat), to a mobile application that allows health insurance members to submit a claim directly through their smart phones (Health Partners Mobile Claiming), and a portal that improves accessibility to science education (e-Science).

Entries that were highly commended include an application that allows retailers to track shoppers (Virtual Shopper), a highly innovative winery website (Mollydooker), a housing inspection application (WA Department of Housing Inspection), an immensely popular game (Monster Truck Destruction), a music sharing service ( and a sports team management application (iSports).


Business & eCommerce

WINNER: Enabled – Clipsal iCat

Clipsal, Australia’s largest brand in electrical accessories and part of Schneider Electric, commissioned cross-platform digital media company Enabled to develop an iPhone and iPad version of its Trade Product Guide. The much-used paper based guide was as good as it is possible to get in print form, but Clipsal wanted to harness tablet and smart phone technology to benefit tradespeople using their products.


The Digital Embassy – Mollydooker Wines

Digital Lamb – Virtual Shopper

Government, Education & Non-Profit

WINNER: The University of Adelaide – e-Science

Scientific research is the universal problem-solver, the driver of technology and discovery, and touches everything in our world.  With just six issues under their belt, e-Science has experienced an overwhelming positive response worldwide with 53,000+ downloads/views and is the #1 ranked free Science Newsstand app for iPad in Australia.


Enabled – WA Department of Housing Inspection

Lifestyle & Entertainment

WINNER: Resin – Two Left Feet

Two Left Feet is a modern day popup book that uses augmented reality to bring a children’s story to life.

Soundpond –;

ODD Games – Monster Truck Destruction

Science, Environment, Health, Medicine

WINNER: The Digital Embassy – Health Partners Mobile Claiming

The Digital Embassy has developed a new mobile application that allows Health Partners members to submit a claim directly through their smart phone. Since its launch in August, around 15% of manual claims are now submitted through the app.


University of Adelaide - E-Science

Enabled iSports

AIMIA SA is the South Australian division of the Australian Interactive Media Industry Association.

Please contact: Ruth Conry, Secretary, for more information or membership enquiries:  0401 719 975; [email protected]

For more about the awards:

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Contact Profile

Leila Henderson

P: +61414697071
M: 0414697071


digital media awards, Adelaide media industry, interactive media



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