Wednesday, November 20th, 2013

In an Australian first for fan engagement, Adelaide communications company Uniti Wireless has launched Uniti Play, a wireless networking (WiFi) system designed to connect 10s of thousands of people using mobile devices at high-capacity events.

The National Rugby League commissioned Uniti Play for over 18,000 sports fans at Victoria’s AAMI Park for the Melbourne Storm’s home final. This followed on a successful trial at the Storm’s last game of the season. The proprietary WiFi system was used again for the Melbourne Heart in its first home game against the Central Coast Mariners.

Uniti Play combines a high capacity wireless network with a proprietary interactive portal for spectators to use during the match.  

Uniti Wireless Co-Founder and Executive Director Che Metcalfe says the service offers event holders the chance to interact with spectators before, during and after games.

“With the massive growth in mobile devices, event holders have been missing opportunities to connect with fans,” Metcalfe says. “Before Uniti Play, venues were faced with the prospect of investing in expensive infrastructure to support the level of data and interactivity required for high capacity crowds.”

Installed as a temporary or a permanent solution at any size of venue or event, the Uniti Play network is designed with the potential to support more than 30,000 concurrent users.

“We don’t just install the network and build the portal, we customise the experience for each event,” Metcalfe says. “Uniti Play can meet all of the connectivity needs of any organisation.”

Uniti Play’s other Co-Founder and Executive Director, Sasha Baranikov, says Uniti Play is designed to improve sponsorship connections with sports fans, by offering competitions, entertainment, real-time stats and behind-the-scenes or exclusive content.

“We connect people at events of any type, anywhere around the country,” Baranikov says.

“Organisers can use Uniti Play to offer useful services like hospitality offers, event schedule updates and incentives for advance concession sales.

“All the emcee needs to do is provide the connectivity details and within minutes, everyone’s connected.”

Mike Billing, Marketing Director of the Melbourne Storm, says that management, sponsors and fans will come to expect guaranteed high bandwidth wireless connectivity.

“It is getting to the point that just about every event attendee will have a smart mobile device and want to be engaged online as part of their event experience,” Billing said. “With Uniti Play, we believe the future of the ‘connected fan/event’ is already here.”

About Uniti Wireless

Uniti Wireless offers a flexible, scalable service for wireless connectivity.  The service does not depend on typical metro-area legacy telecommunications infrastructure but uses innovative WiFi network architecture combined with a proprietary platform. This enables scalable traffic loads and concentrated user engagement to provide a high capacity, efficient and enjoyable communications experience.

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Uniti Wireless

Uniti Wireless began with the vision to build Australia’s largest WiFi broadband network. The aim is to connect Australians at the high speeds projected by the NBN at an affordable and accessible price.

Uniti plans to keep pace with the heavy demands of consumers who increasingly need to connect at high speeds at work and home.

The Company has been signing up satisfied residential and business customers to the Uniti Air network in Adelaide, and the Melbourne Storm has signed a two-year deal for Uniti Play at AAMI Park in Melbourne.

Uniti is now preparing for a national rollout set to get under way later this year. This rollout includes CommUniti, Uniti’s free outdoor network, which is destined to be Australia’s largest outdoor public WiFi network, covering the suburbs with true free outdoor coverage.  Find out all the latest news and rollout areas by following Uniti on Facebook:

Sasha Baranikov
P: 08 7325 0290
M: 0401 427 988


wireless networking, high capacity wifi




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