Tuesday, November 19th, 2013

Singapore, Nov 19, 2013 - (ACN Newswire) - APAC Effie introduces Multi-market Categories to celebrate campaigns that have run successfully in multiple markets across Asia Pacific, further intensifying the regional competition and pushing it a breadth wider.

Connie Chan, Managing Director of MEC Global Solutions (APAC), also Chairman of the 2014 Awards said "Although Asia Pacific is the world's most diverse region, we have continued to see the industry's move from simple sharing of best practices to truly multi-market campaign briefs and frameworks. This may be taking something that works in one market to exporting it to another market. Or it may be an original campaign designed to travel across multiple markets in the region. The introduction of Multi-market Categories, in addition to the Single Market Categories, will thus be essential to provide the right platform for the recognition of these kinds of campaigns."

"In this era of borderless global economy, the emergence of similar purchasing habits by the global consumers has encouraged brands to strive for globalisation. Many of these brands have glocalised their branding strategy by building a unified brand image across the region and even worldwide," added Steve Jun, Senior Vice President & Head of Global Campaign Division, INNOCEAN Worldwide, who also sits on the APAC Effie Committee. INNOCEAN Worldwide is the agency of the Korean brands, Hyundai Motors and Kia Motors.

Multi-market Categories accept cases which have run in two or more markets in Asia Pacific. Agencies and clients are welcomed to submit their entries across the 4 Multi-market Categories - Products, Services, Asia Pacific Brands and David vs. Goliath.

The APAC Effie Awards, organised by the Confederation of Asian Advertising Agency Associations (CAAAA) and Tenasia Group, honours the region's most outstanding campaigns, which have been brilliantly executed and proven results in meeting challenging strategic objectives.

The first Entry Deadline is coming up on November 22 and extended deadlines of Dec 6 and Dec 20 for those who need a bit more time. APAC Effie has also introduced corresponding Material Submission Deadlines to allow entrants to continue working and refining the required materials after submitting their Entry Details online.
Finalists will be announced in end of February 2014, with the Awards Gala set to take place in April 2014. For more information about the competition, visit www.apaceffie.com.

About APAC Effie Awards

Organised by the Confederation of Asian Advertising Agency Associations (CAAAA) and Tenasia Group, Asia Pacific Effie Awards honours and celebrates the region's most outstanding marketing communication work that have proven results and succeeded in meeting strategic objectives. The APAC Effie awards will mark its first year in 2014, to provide the growing marketing communications industry with a regional ground on which the best campaigns are showcased and recognised.

Introduced by the New York American Marketing Association in 1968, the Effie Awards have since been recognised by advertisers and agencies as the pre-eminent award in the advertising industry and global standard of marketing effectiveness excellence. Today, Effie celebrates effectiveness worldwide with the Global Effie, the APAC Effie, the Euro Effie, the Middle East / North Africa Effie and more than 40 national Effie programs.

About The Confederation of Asian Advertising Agency Associations (CAAAA)

CAAAA is a non-profit organisation established by advertising agency associations in Asia whose key mission is to further the business interest of advertising companies/agencies in the region. CAAAA works in close collaboration with stakeholders in the marketing communications industry across the region, including North, South and Southeast Asia, to support uniform professional standards and norms, and to enhance the profile and stature of the industry.

About Tenasia Group

Tenasia Group specialises in staging professional and influential industry events that inspire. Building on their expertise in delivering high-quality industry events, award shows and conferences, Tenasia's portfolio of businesses aims to provide a platform for the exchange of ideas and knowledge, shaping business opportunities in the region and celebrating achievements in specific fields.


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