Tuesday, November 12th, 2013
On 3 December, 2013, not-for-profits, charities, businesses and individuals will celebrate a national day of giving to kick off the festive season and participate in a global movement called #GivingTuesday.

#GivingTuesday is a global day dedicated to charitable giving, harnessing the power of social media and the generosity of people around the world to bring about real change in their communities.  #GivingTuesday celebrates and encourages people to give their time, resources, talents and social media voice to a new kind of philanthropy that is about social purpose and collaboration for a better world. 

Lead in Australia by national not-for-profit organisation, Connecting Up, over 100 charities and businesses have already started the ball rolling by registering how they will be giving back for #GivingTuesday on the Australian website (http://www.givingtuesday.org.au) with many more expected to join in the coming weeks.

Anne Gawen, CEO of Connecting Up says, “Participating in #GivingTuesday is a simple way for the not-for-profit and corporate sectors to come together and celebrate giving in Australia. Being part of a global movement will also give us the chance to showcase the positive work Australians are doing to make a difference in the world.”

Being involved on the day can be as easy as sharing a photo or story through social media that represents giving and using the #GivingTuesday hashtag. However, a number of organisations have already been working on their own campaigns to activate their communities and supporters to give back.

Many charities are using #GivingTuesday to support their end-of-year fundraising campaigns, but some are encouraging a different type of giving on the day. With #GivingTuesday coinciding with the Special Olympics 2013 Asia Pacific Games and International Day of People With a Disability, Special Olympics Australia are calling for supporters to spur on their athletes through social media.

“#GivingTuesday is a fantastic movement to be engaged in from an individual and charity perspective. The Australian site’s increasing traffic and consumer awareness is an advantage for charities looking for alternative avenues of communication”, says Gail De Raadt, National Business Partnerships Manager of Special Olympics Australia.
“We feel the connections and unique approach to giving back are perfect for our recently launched #champogram campaign where we are seeking 1,000,000 messages of support for our 400 Special Olympics athletes participating in the Asia Pacific Games 1-7 Dec.”

Businesses are also encouraged to participate by supporting a not-for-profit or charity. Yelp APAC (Australia, Singapore and NZ) will all be putting their heart and “sole” into the day, literally. In doing what they do best, Yelp will be running simultaneous "Giving Shoes Day" events nationwide for the public, ranging from fashion styling workshops to skating and street demos. Entrance to the event will cost a pair of used (but not abused) running shoes that will be donated to Shoes for Planet Earth nationwide. Online custom shoe design store, Shoes of Prey, will be offering a discount voucher for every person who donates a pair of running shoes or $10 on the night.

“Yelp is all about connecting locals to the hidden gem businesses and events in their city, and #GivingTuesday allows us to bring fun to giving back whilst supporting local business and charity” says Yelp Adelaide Community Manager, Chloe Reschke-Maguire.  

Launched in 2012 by the 92nd Street Y in New York City, the first-ever #GivingTuesday brought together more than 2,500 partners in all 50 U.S. states.  These partners created innovative fundraising and volunteer initiatives fuelled by and shared on social media.   

Henry Timms, Interim Executive Director of 92nd Street Y, creator of #GivingTuesday, is pleased to have Australia come on board. He says, “This year we are seeing so many dynamic campaigns coming together all over the world to form a global community around the idea of giving.  It has been humbling to see an idea that took root in one of 92Y’s core values – repairing the world – resonate with people, organizations, and business entities around the world who have taken it upon themselves to create new and innovative ways to inspire and facilitate giving.”

Not-for-profits, charities and businesses who want to join over 100 partners already participating can find out more about the day and register their #GivingTuesday initiative on the Australian website (http://www.givingtuesday.org.au )

Individuals who want to support the day can also go to the website to see a list of partners who are participating and also share messages of support for their favourite cause through social media using the #GivingTuesday hashtag.


Contact Profile

Connecting Up

Connecting Up (http://www.connectingup.org) is not-for-profit organisation unleashing the power of the not-for-profit sector by providing access to the tools and capabilities they need to fulfil their mission. With over 30 years working in the not-for-profit sector, Connecting Up offers organisations access to donated and discounted technology products, training and educational events and a directory of Australian not-for-profits and charities.
Ben Teoh
P: 0882128555
M: 0416231367
W: www.connectingup.org


fundraising, charity, nonprofit, not-for-profit, philanthropy, giving, Christmas




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