Friday, October 18th, 2013
LADBROKES.COM.AU are one of the biggest bookmakers in the world and they’re determined to make a splash in the Australian market with a multi-million dollar TV campaign and a Double the Odds promotion as they hope to gain ground on their competitors.

Furthermore, new depositors are able to claim a welcome bonus of $500 after the leading sports and betting website negotiated an enhanced offer for Ladbrokes Australia. By using Bonus Code MAXIMUMBONUS when signing up, customers can enjoy a free bet twice as big as the standard offer of $250.

Ladbrokes are Britain’s second biggest bookmaker and they join the likes of bet365, William Hill and Paddy Power in Australia, with the latter trio having already made a sizeable investment to attract customers to their websites.

Affectionately known as the Magic Sign in the UK, Ladbrokes have worked with Brisbane agency Engine Group to put together a national campaign across TV, out-of-home, digital, radio, press and social channels.

The TV advert plays upon the fact that Ladbrokes are an English bookmaker who have made a James Bond-style arrival in Australia and the operator’s Double the Odds promotion is designed to attract customers instantly, with punters able to get twice the price for Feature Races every Saturday.

Double the Odds for Double the Fun
During the month of October, Ladbrokes will be doubling the odds for a Feature Race every Saturday, while this will also apply to Derby Day and Cup Day. As the TV advert suggests, the Magic Sign will turn $6 into $12 and $20 into $40 which will usurp the competition as the operator look to raise their brand awareness in a short space of time.

In addition to the $500 welcome bonus using the Ladbrokes Australia Bonus Code MAXIMUMBONUS and Double the Odds, customers can also enjoy some fantastic sports promotions, with Ladbrokes paying special attention to A League soccer where bonus bets up to $200 can be collected by backing the correct result in selected games.

There is also the option to pick your own odds at Ladbrokes by selecting the margin and increasing the price accordingly. On selected horse races, you will find there is an option to get the best possible odds by backing the winner and the winning distance.

You can also oppose the favourite in a horse race if you think it looks vulnerable against the field. It often pays to be cheering on a dozen horses against the jolly, while you can quickly build a multi by using the Quick Multi bet slip.

Contact Profile

Gary Emmerson

P: +44 (0)7979371423

Keywords,TV campaign,Double the Odds,promotion code



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