Monday, September 30th, 2013
Average monthly expenditure on mobile phone services by Australian businesses has increased on the previous year, led by a 27% jump in expenditure by medium and large businesses in the 12 months to June 2013. Medium and large businesses spend on average $1,263 on mobile phone services per month, compared to only $995 in the 12 months to June 2012. These are the latest findings from the Roy Morgan Business Telecommunications Survey.

Australian businesses overall spent more per month on mobile phone services in the 12 months to June 2013, with an average monthly spend of $126, compared to $121 the previous year. By contrast, expenditure on fixed-line services has decreased, $166 compared to $170 the previous year, however medium and large businesses expenditure on these services has increased ($778, up from $750 in the 12 months to June 2012).

Average monthly expenditure on Fixed-line and Mobile Phone Services by Australian Businesses


Source: Roy Morgan Research Business Survey, July 2011 – June 2013. Businesses with Fixed-line Phone Services:  YE June 2012 n = 9,316, YE June 2013 n= 9,853; Businesses with Mobile Phone Services: YE June 2012 n = 9,098, YE June 2013 n= 9,640. Question: "On average, how much does the business spend on <fixed line/mobile phone> services with <provider> per month?"

Nigel Smith, Director of Business Research, Roy Morgan Research, says:

“Overall business telecommunications expenditure has grown gradually over the last 12 months, by about 2.8%. Expenditure of mobile phones has grown much faster than this (10.6%), and faster than expenditure on fixed line services (8.8%). The growth has been particularly pronounced among medium and large businesses where a 6.7% increase in the average number of mobiles has been accompanied by an increase in average mobile expenditure of 27.0% — indicating much greater usage of these mobile services.

“If at some point businesses begin to feel pressure to minimise telecommunications expenditure, it would seem much more likely that fixed line services will be replaced by mobile phone services, than the other way around.”

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Roy Morgan Research

Roy Morgan Research is Australia’s best known and longest established market research and public opinion survey company. Roy Morgan Single Source is thorough, accurate, and provides comprehensive, directly applicable information about current and future customers. It is unique in that it directs all the questions to each individual from a base survey sample of around 55,000 interviews in Australia and 15,000 interviews in New Zealand annually - the largest Single Source databases in the world. The questions asked relate to lifestyle and attitudes, media consumption habits (including TV, radio, newspapers, magazines, cinema, catalogues, pay TV and the Internet), brand and product usage, purchase intentions, retail visitations, service provider preferences, financial information and recreation and leisure activities. This lead product is supported by a nationally networked, consultancy-orientated market research capability.
Shaun Ellis
P: 03 9224 5332


business, telecommunications, mobile phone services, fixed-line



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