Thursday, September 5th, 2013
Gifts For Blokes is celebrating six years of double-digit growth for a niche service that makes it easy to find a gift for the man or men in your life.

Founder Heather Winchcomb puts the success down to early entry into online retail, knowing her market and being very clear about what the brand offers, right down to business name.

“Our business name says what we do and that’s what we do,” Winchcomb says. “Initially we were the trailblazers and we spent a lot of time helping people learn how to shop online and become confident that online retailers actually deliver the goods.

“That focus on customer service continues and as we have grown we push to make sure that we maintain our high level of service, and always look to see if there is anything else we can do better.”

At a time when online shopping was seen as a passing fad and the big name department stores and chains had their heads in the sand, small businesses like Gifts for Blokes were carving out a niche online.

The business grew from the founder’s own frustration trying to find suitable gifts for men and now offers a huge and varied range, including a major trend towards retro style gifts such as tin toys, drinking birds and hula girls.

“It's as if we are giving the gift of nostalgia, but we also find that humour works as long as it’s discreet – like the ‘Yes Deer - No Deer’ mug.”

The business’s new online retail presence makes it easy to shop on tablets and mobile phones.

“Online shopping is on a continuing growth path,” WInchcomb says. “It will be interesting to see where technology may take us over the next few years and how it can and will be used and integrated in the further development of online shopping.”

EDITORS NOTE:  Pictures available here:

Gifts For Blokes is also immensely proud of its second Customer Service Award in two years, from the WOMO reviews site:

Contact Profile

Gifts for Blokes

Gifts for Blokes commenced operation online in 2007, following conversations with friends who complained about the difficulty of finding gifts for the men in their life. The Australian owned and operated online gift store makes the challenge of finding gifts for men just that little bit easier. Gifts for Blokes offers a wide range of men's gifts for all ages and occasions and takes pride in providing customers with a fast, friendly and personal service.
Heather Winchcomb
P: 03 8610 0158


male gifts, presents for men, gifts for men, online shopping, online retail



More Formats

View QR Code