Wednesday, September 4th, 2013

Queensland businesses were the most likely to report “Below Target” sales in the 12 months to July 2013, with a significant proportion of Western Australian and Victorian businesses also falling short of their sales targets.

Queensland businesses were the most likely to report “Below Target” sales (46%) in the last 12 months, up 3% points from the same period in 2012. Western Australian businesses, which had the lowest proportion reporting “Below Target” sales in the 12 months to July 2012 (34%), now have the second highest proportion (41%). Victoria has also seen a sharp increase in the proportion of business with “Below Target” sales, up 5% points to 40% in July 2013. These are the latest findings from the Roy Morgan Business Single Source Survey of over 13,500 interviews p.a.

Not all states saw an increase in the proportion of businesses reporting “Below Target” sales in the last 12 months. Tasmania saw a decrease of 2% points to 34% - the lowest reported proportion of businesses with poor sales among the states. NSW saw a decrease of 1% point to 39%, while South Australia saw an increase of only 1% point to 40% between July 2012 and July 2013, effectively holding steady over the 12 month period.

Source:Roy Morgan Research Business Survey, May – July 2011, May – July 2012, May – July 2013; All Businesses in each state. Average 3 month sample: NSW n = 1034, Victoria n = 890, Queensland n = 694, SA n = 296, WA n = 320, Tasmania n = 121. Question: "In the last 12 months, how would you rate the business's sales/revenue performance?" (“Below Target”; “On Target”; “Above Target”.)

Norman Morris, Industry Communications Director, Roy Morgan Research, says:

“The worsening sales reported by businesses in WA and Queensland may coincide with the end of the China Resources Boom, but they appear to have different causes; WA’s retail industry has seen a deterioration in sales between 2012 and 2013, while in Queensland the Construction and Accommodation & Food Services industries seem to be most affected. In Victoria the sales performance of the Manufacturing industry has deteriorated sharply, as might be expected with the high Australian dollar until recently, but Retail, Construction and Professional Services industries are also suffering from poor sales.

“Not all states have seen a worsening in sales, however – NSW, SA and Tasmania have either held at the same level of ‘Below Target’ sales between July 2012 and July 2013, or have seen a slight reduction in poor sales. This has not compensated however for the poorer performance in the other states, resulting in an overall deterioration for Australia as a whole.”

About Roy Morgan - B2B

Australia’s leading B2B market research These findings are from the Roy Morgan Business Single Source survey, the most comprehensive B2B research in Australia which interviews over 30,000 business decision makers p.a. The research covers business confidence, telecommunications, banking & finance and business media use which can be analysed by number of employees, annual turnover, head office and operating locations, sources of revenue and financial performance and expectations. Ready Made Research reports include Business Confidence and Business Banking Satisfaction.


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Roy Morgan Research

Roy Morgan Research is Australia’s best known and longest established market research and public opinion survey company. Roy Morgan Single Source is thorough, accurate, and provides comprehensive, directly applicable information about current and future customers. It is unique in that it directs all the questions to each individual from a base survey sample of around 55,000 interviews in Australia and 15,000 interviews in New Zealand annually - the largest Single Source databases in the world. The questions asked relate to lifestyle and attitudes, media consumption habits (including TV, radio, newspapers, magazines, cinema, catalogues, pay TV and the Internet), brand and product usage, purchase intentions, retail visitations, service provider preferences, financial information and recreation and leisure activities. This lead product is supported by a nationally networked, consultancy-orientated market research capability.
Shaun Ellis
P: 03 9224 5332


sales figures state by state



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