The demise of Kogan mobile phone plans has left thousands of discount customers out in the cold.
These mobile phone users include people on Government benefits and low incomes who need a no-risk plan like Kogan was offering .
Telco’s have received a lot of bad press of late with many customers being surprised by their bills. For discount and low income customers eliminating bill shock and unexpected bills is a big driver towards no risk plan options.
Russel Barnes, CEO of Better Life Communications, a new Australian social enterprise start-up for selling phone plans to discount and low income customers, says "We formed Better Life to bring fairness and equity to Australians who are financially disadvantaged through the selling of no-risk low price phone plans.”
With over 27000 welfare agencies in Australia, Better Life has already gained significant support and buy-in with a very successful trial and pilot in 2012. As one social worker from a major agency providing services to the homeless said “this is the best thing which has happened in years”.
Using the Optus 4G network,, Better Life is securing a track record of helping discount and low income customers. Customers have said “I am communicating more and making headway in my life" "No longer worried about calling Centrelink" "I used to be scared of phone costs and reluctant to communicate with my phone”
So what will happen for existing discount customers of Kogan mobile phone plans now?
“Better Life will transfer numbers at no cost for anyone with a Health Care Card. They get unlimited calls and SMS and 2 GB data. No contract, no risk, no billshock" says Russel Barnes. “As a new social enterprise we are looking at this as an opportunity in the market place and hope that we will be able to continue making a difference in people’s lives”.