Tuesday, August 20th, 2013

Roy Morgan Research CEO, Michele Levine, will present the latest State of the Nation report at 10am at NSW Parliament House in Sydney.

The report includes a spotlight on the upcoming Federal Election: voting intentions and demographics, issues of importance, economic, social and government attitudes and analysis of key and marginal seats.

Significant findings include:

> With under three weeks until the election, the L-NP (51%) leads over ALP (49%).

> Honest Government, Education and Reducing Crime have overtaken Reducing Taxes on the list of most important issues to voters since the previous election in 2010. Cost of Living, Health and the Economy remain the three most commonly cited issues of importance.

> Just 1 in 3 voters believes the Australian economy appears to be improving—half the rate in the lead-up to the last election.

> 59% of voters don’t trust the Australian Government, a 15% point increase since 2010.

> The majority of voters now have progressive attitudes toward the rights of homosexual couples.

> Voters are split on whether the ALP or L-NP is better on issues of Health and Global Warming on a 2PP basis. The ALP has retained a slight lead on Education, but the L-NP is well ahead on Economy, Crime and Honest Government.

> Nine marginal ALP seats and six marginal L-NP seats have an unemployment rate over 10%.

> Voters in the QLD seat of Forde (now being contested by former Premier Peter Beattie) are the most likely to cite reducing the number of illegal immigrants as one of their most important issues—and among the least likely to cite global warming.

Michele Levine, CEO, Roy Morgan Research, says:

“This report reveals just how much the opinions and concerns of Australian voters have changed since 2010.

“Consumer confidence is down, distrust of the Government is up, but despite record low interest rates cost of living remains the number one concern.”



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Roy Morgan Research

Roy Morgan Research is Australia’s best known and longest established market research and public opinion survey company. Roy Morgan Single Source is thorough, accurate, and provides comprehensive, directly applicable information about current and future customers. It is unique in that it directs all the questions to each individual from a base survey sample of around 55,000 interviews in Australia and 15,000 interviews in New Zealand annually - the largest Single Source databases in the world. The questions asked relate to lifestyle and attitudes, media consumption habits (including TV, radio, newspapers, magazines, cinema, catalogues, pay TV and the Internet), brand and product usage, purchase intentions, retail visitations, service provider preferences, financial information and recreation and leisure activities. This lead product is supported by a nationally networked, consultancy-orientated market research capability.
Shaun Ellis
P: 03 9224 5332
W: www.roymorgan.com


Roy Morgan Research CEO, Michele Levine, will present the latest State of the Nation report at 10am at NSW Parliament House in Sydney.



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