Tuesday, August 20th, 2013
Partnership Adds Canada's Most-Read Newspaper to AdTaxi Network

NEW YORK, NY -- (Marketwired) -- Digital First Media today announced the Toronto Star, Canada's largest daily newspaper with the largest readership in the country, is joining the AdTaxi Alliance Network.

"Digital First Media is extremely pleased to welcome the Toronto Star to the AdTaxi Alliance Network. As Canada's most-read newspaper, the Star is a marquee partner for the expansion of AdTaxi into the Canadian market," said Kirk MacDonald, Executive Vice President of Sales and Sales Development of Digital First Media.

The partnership features the white-labeling of AdTaxi products -- including AdTaxi Display, AdTaxi Mobile, AdTaxi Targeted Email, AdTaxi Search Solutions, AdTaxi Social and AdTaxi Video Solutions as well as product fulfillment, merchandising and marketing, training, and full-time sales support.

The Toronto Star joins the Dallas Morning News' DMNmedia, Media General, Albuquerque Journal and the Independent News and Media Ireland as members of the Ad Taxi Alliance Network.

Contact Profile

Digital First Media

Digital First Media is headquartered in New York City and jointly manages MediaNews Group and 21st Century Media. Digital First Media reaches 61.5 million Americans each month through more than 800 multi-platform products across 18 states.
Jonathan Cooper Vice President Media Relations & Employee Communications
P: (215) 867-2022
W: www.digitalfirstmedia.com


Partnership Adds Canada's Most-Read Newspaper to AdTaxi Network



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