Thursday, July 11th, 2013
For Immediate Release:

Financial expert, David Bassanese, reveals Australia’s best kept financial secret in his first investment book to be launched at the Australian Securities Exchange next week.

Leading financial analyst, David Bassanese, believes many Australian investors could revolutionise their portfolios – slashing costs and increasing simplicity – by discovering one of the best kept secrets in the financial industry, exchange traded funds or ETFs.

"ETFs are simply listed indexed funds, enabling investors to buy exposure to the overall Australian or international equity market, industry sectors, bonds or even gold – just as they would with company shares,” explains David, “however many investors haven’t heard about them as due to their low management fees and lack of product commissions, financial planners and superannuation funds have been slow to embrace them.”

Around 70,000 Australians now own ETFs, and the market capitalisation of ETF-type products has grown strongly in recent years – by 50% last financial year alone - to $7.7 billion.  Yet despite their advantages, still only 7 per cent of the 480,000 self-managed super funds use ETFs, and only 1 per cent of the 6.7 million investors that own shares more broadly.  ETFs account for a mere 0.4% of the $2 trillion funds management industry.

To redress this information gap, David is set to launch Australia’s first comprehensive independent book on the local ETF industry, titled The Australian Investor’s Guide to Exchange Traded Funds (ETFs). David’s book reviews the almost 90 ETF-type products now available on the Australian market, and offers ETF trading and investment tips.  The book includes examples of highly diversified model portfolios, with effective management fees up to 10 times less expensive than many actively managed retail funds.

With the looming abolition of financial planning production commissions, the growing role of SMSFs, and widespread evidence that few active managed funds consistently beat index funds, David believes ETFs could be poised to revolutionise Australia’s financial system.

David’s publishing strategy is also revolutionary. Eschewing traditional “bricks and mortar” retail distribution, the book is being sold as a downloadable e-book only, and only from his website. This will enable the book to be updated far more regularly, as the local ETF industry evolves.   

The book is available to download from   A free sample is also available on the website. To discuss the book and/or arrange interviews please contact David at [email protected] or by phone on (m) 0401 300 141.



About David Bassanese:

David Bassanese is the founder of PennyWise Financial, a producer of Australian economic and financial research. David is also a well known columnist with the Australian Financial Review, where his “Bassanese” column on economic and financial market trends appears three times weekly.  He also writes a monthly column for Smart Investor magazine.

David is a former Federal Treasury and OECD economist, with previous investment banking experience at Bankers Trust and Macquarie Bank.  David holds a First-Class Honours degree in Economics from the University of Adelaide, and a Masters in Public Policy from Harvard University.

For more information on David you can visit: or contact PennyWise Financial by email at [email protected] .  David can also be directly contacted by phone on (m) 0401 300 141.

Book Launch Details:
The official ETF book launch will take place at Exchange Square, The Australian Securities Exchange, at 10.15am on Wednesday July 17. Jonathan Morgan, ASX Business Development Manager, will introduce talk about the ETF industry and introduce David.  David will then present insights from his book and more general comments on the Australian financial and economic outlook.  If you would like to attend the launch, please contact PennyWise Financial via email at [email protected].au

Contact Profile

PennyWise Financial

PennyWise Financial specialises in macro-economic trends in both the Australian and global economies.  Our research is distilled into handy investment information to help everyday Australians answer some of the big financial questions they face in life.
David Bassanese
P: 0401300141


ETFs, exchange traded funds, Australia



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