In the 12 months to March 2013, 8.8% of Australian adults (or 1.6 million people) gambled at a casino at least once, with Crown Melbourne their top choice by far, according to the latest Roy Morgan Gambling Monitor.
Nearly 450,000 Australians aged 18+ (2.5% of the adult population) gambled at Crown Melbourne at least once; Crown Perth was the second most popular casino, with 1.3% of Australian adults trying their luck there.
Star City in Sydney and Jupiters Casino on the Gold Coast also attracted healthy crowds, with 1.2% and 1.1% respectively having gambled at these venues as at March 2013.
Source:Roy Morgan Single Source (Australia), April 2012 – March 2013 (n = 19,908).
Jane Ianniello, International Director of Tourism, Travel & Leisure, Roy Morgan Research, says:
“The two Crown casinos in Melbourne and Perth attract more gamblers than any of the Echo Entertainment Group’s casinos (Star City, Jupiters and Treasury). With Crown’s successful application to build a casino and hotel complex at Barangaroo in Sydney, as well as their plans to develop an integrated casino in Brisbane’s CBD, competition between Crown and Echo is set to heat up even more.
“Crown’s development plans come at a time when the incidence of casino gambling by Australians has declined. Whereas 13.5% of Australians reported gambling at a casino at least once in the year to March 2013, this figure had fallen to 8.8% in March 2013.
“It is vital for casinos to understand the demographics, attitudes and behavioural profile of their local and interstate target market, so as to create a message that encourages them to visit casinos for a total experience beyond gambling — entertainment and fine dining, for example.”
Roy Morgan Research
Roy Morgan Research is Australia's best known and longest established market research and public opinion survey company. Roy Morgan Single Source is thorough, accurate, and provides comprehensive, directly applicable information about current and future customers. It is unique in that it directs all the questions to each individual from a base survey sample of around 55,000 interviews in Australia and 15,000 interviews in New Zealand annually - the largest Single Source databases in the world. The questions asked relate to lifestyle and attitudes, media consumption habits (including TV, radio, newspapers, magazines, cinema, catalogues, pay TV and the Internet), brand and product usage, purchase intentions, retail visitations, service provider preferences, financial information and recreation and leisure activities. This lead product is supported by a nationally networked, consultancy-orientated market research capability.
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