Saturday, July 6th, 2013
Pacific Magazines this week upped the ante in the magazine wars, launching an app that could be a saviour for the glossy magazine genre.

The company launched Netpage for Marie Claire, with the promise that this would be Australia's first interactive and shareable magazine for mobile phone.

Will women love the free app, which Pacific Mags says turns every page into an interactive experience?

The first issue in August will be followed by New Idea, Famous and Better Homes and Gardens, a press release said, unlocking "a digital experience on a smart phone"

Readers can now clip and share items through Facebook, Twitter, email, SMS or Pinterest. They can save and organise clippings, view exclusive content and buy from the page.

The release said that Pacific Magazines is the first Australian publisher and the second global market after the US to launch the new technology

Nick Chan, CEO of Pacific Magazines, comments: "This is an exciting development for magazines. We know readers tear recipes from magazines, buy fashion, beauty and homeware products off the page, keep and share their magazines. All of this is now easier, faster and more relevant with Netpage.

"For the first time, readers can go beyond the printed product in a seamless step - as we pioneer world class off-the-page experiences for our readers and offer new creative, consumer data and tracking possibilities for our advertisers."

Publisher/editor, Jackie Frank, says: "Netpage represents an exciting first for marie claire and, more broadly, for magazines in Australia. It unlocks the pages of the magazine and puts the consumer in control of the experience - but, importantly, as they share content they love the magazine as originator of the content is always recognisable."

New Netpage analytics include insights into what magazines pages have been viewed, which content has been clipped or saved, which social channels content has been shared on and how far through the social web content has travelled. 

PictureBlog by Newsmaker

Contact Profile


Netpage requires no visible code to work and is enabled without any special printing process, or watermarking. Netpage's patented platform, Digital TwinTM, leverages cloud technology to allow smart phones to recognise pages with the Netpage app, rendering the entire surface of a magazine interactive. An estimated sixty-five per-cent of the adult Australian population owns a smart phone.

Netpage is available from the iTunes app store and Google Play.


Hannah Devereux
P: 02 9394 2066


Pacific Magazines, NetPage, Marie Claire, Seven West Media



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