Wednesday, July 3rd, 2013

Milan Direct, Australia’s most popular online furniture retailer, has responded to strong online retail conditions by expanding its range to include stylish new replica versions of the enduringly popular Barcelona chair.

A recent report from market research firm IBISWorld forecast online shopping to be one of the key industries in Australia to excel this year as more and more consumers make the switch to the virtual shopping medium.

With a growth predication of 9.1 percent, the report squashes claims that Australian online retail is reaching saturation point.

Milan Direct Co-Founder Dean Ramler said positive forecasts meant the timing couldn’t be better for the online furniture retailer to unveil a brand new range of replica Barcelona chairs. 

He said the new products address demand from increasingly price-conscious shoppers.

“More and more consumers are switching to online shopping for the value for money it represents. To continue meeting our customers’ demands we need to be continually reviewing our offerings to ensure they represent the very best quality and value for money,” he said.

“This attitude results in a product range that is constantly evolving.

 “Retailers that ignore the predications and don’t shift their focus online are going to find the times ahead increasingly tough.

“Aussie shoppers are smart and savvy and the growing consensus is that the internet is the place to find the best deals for their dollar.

“Milan Direct gets this. We’ve already sold countless products to smart consumers and our latest offering is simply confirmation that we’re synonymous with the best value in contemporary furniture.

“We now bring to our customers an even better range of contemporary, eye-catching Barcelona sofas and chairs. Customers asked for fresh, original looks and that’s what we’ve delivered,” he said.

The high-quality Barcelona range is a stylish collection of 20th century classic pieces carefully made from premium Italian leather and coming in a range of styles and colours.

 “In everything we do, we seek quality, contemporary furniture that offers the perfect combination of style and affordability because we know that’s exactly what our customers deserve.

 “With the popularity of online retail rising in Australia we will continue to keep doing what we do best,” Mr Ramler said.

For more information on Milan Direct or to view the full range of products, visit

Contact Profile

Milan Direct Australia

Milan Direct is Australia's Largest Online Furniture Retailer with over 150,000 highly satisfied customers served and over 700,000 pieces of designer furniture sold! Milan Direct is Australia's #1 Online Store for Designer Home Furniture, Office Furniture, Outdoor Furniture & Homewares all at Australia's best prices.

Milan Direct is an Australian based company, with operations in Australia, UK and Europe.

Milan Direct is Australia's largest Online Furniture Retailer and Australia's fastest growing Furniture Retailer (as reported in BRW and AFR). Shop with confidence at Milan Direct.

Cameron Matthies
P: (03) 8677 7785


Barcelona chair, replica barcelona chairs, barcelona sofas



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