Tuesday, September 25th, 2007

193123 - Australia's only industry-wide trutone ringtone solution, beat out 7 other finalists to scoop the ADMA Mobile Marketing Award for 'Most creative mobile solution'.
Ringtones are an established part of the mobile content industry, offered on multiple services. The 193123 solution, developed by IDS and Soundbuzz stands out thanks to:
- participation from all major record labels making it Australia's most complete cross-label, cross-carrier true ringtone supplier
- innovative use of inbound/outbound shortcode technology to deliver multiple consumer offerings and price points via a single premium number and brand
- offering a one-stop shop for companies to retail digital music content
- consumer benefit and satisfaction
- highly integrated above and below-the-line promotional campaigns.
The service has seen 24% growth in the six months from January to June 2007 and boasts 18 currently active partners. Automated back-end reporting allows for accurate distribution of revenues and costs, while also giving prompt feedback to promotional partners on the effectiveness of marketing spend.
Bridget Holland, General Manager IDS, comments, 'All of us at IDS are thrilled to have won this category two years running. I'm especially pleased with the judges' comment about applying creativity to a 'business problem' rather than to advertising creative or campaigns. It means we're working on a strategic as well as a tactical level with our clients and that's how we can really deliver value for them.'
The award follows on from last year's success for IDS, when the 'What Song?' application they developed with Australian Radio Network won the same category.

Contact Profile

IDS (Information Dialling Services)

Ms Bridget Holland, General Manager
P: 0297836101
M: 0439033362
W: www.idscomms.com.au

Paul Buchanan, Managing Director

P: 0293877600


IDS wins 'Most Creative Mobile Solution' for the second year running


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