Australian businesses choose Visa for business debit and business credit cards, more than any other type of business card, according to the April 2013 Roy Morgan Business Survey.
Business Visa credit cards are the most popular type of card held by Australian Businesses, with 27% of micro businesses, 32% of small businesses, and 32% of medium and large businesses holding one.
Business MasterCard credit cards are the second most frequently held type of card and popularity increased with business size up to 26% for medium/large businesses.
Both Visa and MasterCard debit cards are more likely to be held by micro and small businesses, however these smaller businesses are still more likely to have credit cards than debit cards.
Source:Roy Morgan Business Single Source, May 2012 – April 2013, Micro Businesses n = 8,810, Small Businesses n = 2,786; Medium and Large Businesses n =2,129
Nigel Smith, Director of Business Research, Roy Morgan Research, says:
“Smaller businesses are more likely than large businesses to have debit cards, probably because they find them less costly, but credit cards are still more commonly held by all sizes of businesses. Average spend by Small and Micro businesses is only slightly lower on debit cards than credit cards, however the average amount revolved on credit cards is substantial – in the order of half the average monthly spend on such cards.
“Business credit cards clearly offer growing businesses a flexible form of financing that they find attractive, and have an appeal that debit cards have not been able to match.”
Roy Morgan Research
Roy Morgan Research is Australia’s best known and longest established market research and public opinion survey company. Roy Morgan Single Source is thorough, accurate, and provides comprehensive, directly applicable information about current and future customers. It is unique in that it directs all the questions to each individual from a base survey sample of around 55,000 interviews in Australia and 15,000 interviews in New Zealand annually - the largest Single Source databases in the world. The questions asked relate to lifestyle and attitudes, media consumption habits (including TV, radio, newspapers, magazines, cinema, catalogues, pay TV and the Internet), brand and product usage, purchase intentions, retail visitations, service provider preferences, financial information and recreation and leisure activities. This lead product is supported by a nationally networked, consultancy-orientated market research capability.
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